Explore the Top Fitness Influencers in India!
Fitness influencers are the body building / fitness experts who have attained great physique through rigorous fitness training for transforming their health and body. People become their followers as they are inspired by their physique and get tips and tricks from their influencers to have a similar body structure / health.
The global health and fitness industry were worth 3.7 trillion in 2017 with the Spa segment, wellness tourism and wellness real estate occupying the top three position in the industry in terms of revenue growth. (Source: globalwellnessinstitute.org). There are numerous reasons that attribute towards this thrive that the fitness and the health industry has been experiencing in recent years, the awareness levels of consumers being one of the main reasons. The other contributing factors towards this extraordinary growth are that lifestyle related illness is on the rise like never before and the common man prefers to sweat it out now rather than take doses of medicines later.
Another key to this growth has been the social media. It has been found that fitness influencers and lifestyle fitness blogs have had a great role to play in this spiralling growth of the industry. Health and fitness influencers across the world today are emphasizing the need to their respective audience the urgency of taking care of their physical and mental health. Through extensive personal fitness blogs, these influencers are sharing workout tips and ideas, videos and photos of different kinds of fitness regime, nutrition and diet recommendations and tips so that their feed need not necessarily step out and hit the gym; they can convert their bedroom or living area into a full-fledged workout zone to attain the desired health. Social media fitness influencers not only talk and share, they inspire their community to embrace good health and fitness routine. As a result, their audiences follow them through and through for fitness inspiration so that they can keep continuing their workouts and follow a healthy lifestyle.
Generally speaking, influencers are ordinary men and women who have become popular by virtue of using their social media handles and platforms. Belonging to any niche and any industry, these influencers have been able to create a loyal following for themselves on their social media profiles and hence marketers and brands use their trustworthiness and popularity to promote their products and services. This in short is influencer marketing – a phenomenon and a marketing tool that is slowly and steadily pushing away many other marketing techniques and methods behind. Influencer marketing is in demand at the moment – more so because it is showing the kind of results that most brands had probably never expected from conventional marketing methods. And industry experts only expect it to grow in popularity till the market is ready for another revolutionary marketing tool!
With such impressive results of the social media platforms, it is obvious that brands and companies are increasing or planning to increase their influencer marketing budgets of the years.
The fitness and health industry too have witnessed the rising popularity of social media fitness influencers. With fashion, beauty, food, travel and lifestyle being some of the common segments that have thrived on social media; the fitness segment has also not been lagging behind primarily because it is perceived to be an extension of the lifestyle gamut.
Here are few reasons why the fitness social media influencers are becoming popular with the passage of time: -
With a growing cult around a few top fitness influencers on Instagram and YouTube, brands in the fitness and the nutrition industries were quick to notice their growing influence and hence many of these top influencers were approached by such brands for partnership and paid promotions that turned the face of the fitness and health influencer marketing in the world. India, one of the major developing countries of the world is not far behind and many top fitness influencers India are doing extremely well in their new profession. The modus operandi of this partnership globally has been for male fitness influencers, fitness bloggers and vloggers to endorse and promote branded products through their fitness and nutrition blogs and vblogs.
Today the best influencers in the industry are doing product reviews, uploading tutorials and instructional videos on how-to use the products, Instagram posts and other channels where they are enumerating the goodness of the products, unboxing videos and more to tell their audiences about products and services in the health and fitness market. There are many international brands that have been able to successfully create their own space in the fitness and nutrition industry based on their proactive and the right use of top fitness influencers on Instagram and their blogs in body fitness food. With the fitness influencers ready to take influencer marketing to another level of customer engagement through their innovative and creative strategies, it is time that brands and companies in these relevant industries sit up and come up with strategies to include influencer marketing in their marketing budgets.
As statistics and the state-of-affairs of the influencer marketing industry proves that it is here to stay and is not one of those temporary marketing tools that disappear even before making an impact, brands need to take this form of marketing seriously and work with experienced and leading influencer marketing agencies like Grynow for best results. While it is possible to carry out the entire campaign, from the inception to implementation to tweaking depending on analysis, it is always advisable to engage agencies who have the requisite experience in the field so that the chances of making errors is minimized and the work is done with expertise proficiently.
Here are few reasons why it is most advisable to hire the services of reputed agencies like Grynow who have well-proven track record of having delivered the best for many clients.
When you decide to work with Grynow as your influential marketing agency and partner with the top fitness influencers in India through our network, your brand will be saved from committing errors that other brands they do when do not work with professional influencer marketing agencies.
Call us today to understand in detail about how we work and facilitate a rewarding influencer marketing campaign involving female fitness inspiration bloggers and men fitness influencers. Are you a sports company or brand into sports, fitness and nutrition products and services? WE are Grynow, ready to be your influencer marketing agency at affordable prices providing one of the most satisfying marketing campaigns that your brand has ever worked till date. Speak to our expert team today and get to work with the best male & female fitness trainers in the country to promote your brand!