Top Fitness Influencers in India

Explore the Top Fitness Influencers in India!

Who are fitness Influencers?

Fitness influencers are the body building / fitness experts who have attained great physique through rigorous fitness training for transforming their health and body. People become their followers as they are inspired by their physique and get tips and tricks from their influencers to have a similar body structure / health.

Rohit khatri
Name:
Rohit Khatri


Subscribers:
3.68M
Jeet Selal Aesthetics
Name:
Jeet Selal


Subscribers:
2.08M
Fit Tuber
Name:
Fit Tuber

Channel:

Subscribers:
2.08M
Fitness Fighter
Name:
Fitness Fighter

Channel:

Subscribers:
1.69M
Sahil Khan
Name:
Sahil khan

Channel:

Subscribers:
1.56M
Abhinav Mahajan
Name:
Abhinav Mahajan


Subscribers:
1.46M
Panghal Fitness
Name:
Panghal Fitness


Subscribers:
1.45M
All Health Care Tips
Name:
All Health Care Tips


Subscribers:
1.35M
Brottavum Saalnavum
Name:
Brottavum Saalnavum


Subscribers:
547K

Grynow – offering end-to-end fitness influencers India strategy to your brand

The global health and fitness industry were worth 3.7 trillion in 2017 with the Spa segment, wellness tourism and wellness real estate occupying the top three position in the industry in terms of revenue growth. (Source: globalwellnessinstitute.org). There are numerous reasons that attribute towards this thrive that the fitness and the health industry has been experiencing in recent years, the awareness levels of consumers being one of the main reasons. The other contributing factors towards this extraordinary growth are that lifestyle related illness is on the rise like never before and the common man prefers to sweat it out now rather than take doses of medicines later.

Another key to this growth has been the social media. It has been found that fitness influencers and lifestyle fitness blogs have had a great role to play in this spiralling growth of the industry. Health and fitness influencers across the world today are emphasizing the need to their respective audience the urgency of taking care of their physical and mental health. Through extensive personal fitness blogs, these influencers are sharing workout tips and ideas, videos and photos of different kinds of fitness regime, nutrition and diet recommendations and tips so that their feed need not necessarily step out and hit the gym; they can convert their bedroom or living area into a full-fledged workout zone to attain the desired health. Social media fitness influencers not only talk and share, they inspire their community to embrace good health and fitness routine. As a result, their audiences follow them through and through for fitness inspiration so that they can keep continuing their workouts and follow a healthy lifestyle.

Who is fitness social media influencers?

Generally speaking, influencers are ordinary men and women who have become popular by virtue of using their social media handles and platforms. Belonging to any niche and any industry, these influencers have been able to create a loyal following for themselves on their social media profiles and hence marketers and brands use their trustworthiness and popularity to promote their products and services. This in short is influencer marketing – a phenomenon and a marketing tool that is slowly and steadily pushing away many other marketing techniques and methods behind. Influencer marketing is in demand at the moment – more so because it is showing the kind of results that most brands had probably never expected from conventional marketing methods. And industry experts only expect it to grow in popularity till the market is ready for another revolutionary marketing tool!

Influencer marketing – rise in popularity – some facts and figures

  • For everyone dollar spent on influencer marketing, brands are able to make up to $6.50.
  • In mid-2018 Instagram was successful in acquiring 1 billion monthly users and by now it is expected to cross 2 billion.
  • Every day active users of Instagram post about 95 million images and videos on the platform.
  • Everyday active users of Instagram post about 400 million Instagram stories on the platform.
  • Everyday active users of Instagram like an approximate 4.2 billion posts on the platform.
  • Between 2018 and now, about 320 new platforms and agencies in the influencer marketing industry has been launched taking the number to 740 by the end of 2018.
  • From a $4.6 billion industry in 2018, the industry is expected to grow more than $6.5 billion this year.
Source https://influencermarketinghub.com

With such impressive results of the social media platforms, it is obvious that brands and companies are increasing or planning to increase their influencer marketing budgets of the years.

Health and fitness influencers

The fitness and health industry too have witnessed the rising popularity of social media fitness influencers. With fashion, beauty, food, travel and lifestyle being some of the common segments that have thrived on social media; the fitness segment has also not been lagging behind primarily because it is perceived to be an extension of the lifestyle gamut.

Here are few reasons why the fitness social media influencers are becoming popular with the passage of time: -

  • With their words these fitness bloggers have been able to inspire even the most ordinary man and woman to make fitness a part of their daily routine and get achievable results – something that the people themselves would never have expected to realize till a few years back. The relatability factor has worked for the fitness and health bloggers to a great extent. If you look up different social media platforms today, you would find innumerable male fitness influencers and female fitness bloggers inspiring their audiences to get into shape through their popular fitness blogs and vblogs.
  • The top fitness influencers keep preparing and sharing multiple contents so that they are always on the top of the mind of their following. The use of YouTube and vlogging has become the trendiest method of staying connected with their followers.
  • The best in the industry are not only the best fitness experts; they have also used the power of social media to market and brand themselves as the spokesperson for the industry online. No doubt that today the health and fitness segment online features not only Instagram fitness influencers, there are top female fitness models, and top fitness models that share their journeys, stories, their daily workout and diet regime, their lifestyle and so many other forms of their routine to inspire fitness amongst their followers.

With a growing cult around a few top fitness influencers on Instagram and YouTube, brands in the fitness and the nutrition industries were quick to notice their growing influence and hence many of these top influencers were approached by such brands for partnership and paid promotions that turned the face of the fitness and health influencer marketing in the world. India, one of the major developing countries of the world is not far behind and many top fitness influencers India are doing extremely well in their new profession. The modus operandi of this partnership globally has been for male fitness influencers, fitness bloggers and vloggers to endorse and promote branded products through their fitness and nutrition blogs and vblogs.

Today the best influencers in the industry are doing product reviews, uploading tutorials and instructional videos on how-to use the products, Instagram posts and other channels where they are enumerating the goodness of the products, unboxing videos and more to tell their audiences about products and services in the health and fitness market. There are many international brands that have been able to successfully create their own space in the fitness and nutrition industry based on their proactive and the right use of top fitness influencers on Instagram and their blogs in body fitness food. With the fitness influencers ready to take influencer marketing to another level of customer engagement through their innovative and creative strategies, it is time that brands and companies in these relevant industries sit up and come up with strategies to include influencer marketing in their marketing budgets.

Why does my brand need influencer marketing?

As statistics and the state-of-affairs of the influencer marketing industry proves that it is here to stay and is not one of those temporary marketing tools that disappear even before making an impact, brands need to take this form of marketing seriously and work with experienced and leading influencer marketing agencies like Grynow for best results. While it is possible to carry out the entire campaign, from the inception to implementation to tweaking depending on analysis, it is always advisable to engage agencies who have the requisite experience in the field so that the chances of making errors is minimized and the work is done with expertise proficiently.

Here are few reasons why it is most advisable to hire the services of reputed agencies like Grynow who have well-proven track record of having delivered the best for many clients.

    1. When working with an agency like Grynow you can be assured that your valuable time and money will not be wasted in looking up for the right fitness influencers India – those who are working in your niche and will be most effective in helping your brand reach the right target market. Grynow armed with an experienced team of industry experts and from varying niches will help you optimally put your money where it matters the most. Not only that we will help your through with the right content creation that will prove beyond doubt that your product and services are the best fitness gadgets and equipment, so that the desired message is passed with the best impact. At the end, when brands work with us they realize how they have saved up on time, money and their resources from going a complete waste.
    2. We work on your behalf to communicate with the right fitness influencers India. This way you know that the right discussions and negotiations will happen again saving your time and resources. The fact that we have the requisite expertise in this field adds value to the campaign. Since influencer marketing is not your forte it is likely that your internal team will make mistakes, some serious blunders that could cost your brand value tremendously. On the contrary, we have worked in this industry for long, we are well aware of the in’s and the outs, the latest trends, can detect fraud and save you money by working out a viable influencer marketing campaign.
    3. With Grynow as your one-stop influential marketing agency we will work as your full-time partner to roll out campaigns on a regular basis, make changes and improvisations as and when required so that your target market is always filled with some inputs on women and men's health and fitness in order to keep the consumer experience consistent and steady. While if you intend to do the same work all by yourself, you will not only compromise on your time that can be dedicated for other resourceful activity, chances are that the consistency be broken by some other more important commitments of your internal team and hence the engagement thread will be broken with your target market. When we associate with your campaign all chances of duplication will be eliminated while the quality of work will be ensured through and through.
    4. With our network of 5000 plus influencers in India and abroad, we are quite hands-on with how to approach and handle them and various aspects related to influencer marketing. We have worked with most of them and the top fitness influencers in India are people that we interact on a regular basis and have hence developed a personal rapport and sound business relationship with them and their team. When we work on your behalf with these influencers, it is easier for us to work with them rather than you directly approaching them and utilizing crucial time in understanding their way of working. Also being your partner, we are able to convince them better and present your side of the story with greater impact so that the top Instagram fitness influencers agree to work and associate with the brand readily.
    5. Working with a reputed marketing agency like Grynow means that you are working with a talented pool of creative content creators. Our quality of work is quite high – as a result we are able to create and curate eye-catching and compelling contents that can create immediate fireworks in your desired market and of course, will be your brand property for years to come. Equipped with the required know-how and using the latest tools and gadgets available in the industry we are able to offer some really inspiring content for the best fitness blogs in the country.

Grynow – helping you overcome mistakes that other brands commit with influencer marketing

When you decide to work with Grynow as your influential marketing agency and partner with the top fitness influencers in India through our network, your brand will be saved from committing errors that other brands they do when do not work with professional influencer marketing agencies.

  • Many brands just get into the gamut of influencer marketing just because the competition is doing so. They think it is quite simple and easy and just hiring top fitness influencers on Instagram and YouTube are all about influencer marketing. However, this marketing tool involves many more things than a simple partnership. A detailed campaign needs to be drawn up and Grynow helps you do so. From defining your goals, your desired target market to studying your industry and competition, we make a fool proof campaign after conducting in-depth analysis of all relevant aspects. The goals need to be pragmatic and realistic and measurable too and we help your marketing team do so.
  • Most brands when they work independently, they go only by the subscriber base or the following of the top fitness bloggers in India. They do not take into account the engagement levels of the bloggers and the influencers. Brands believe that the more the number of subscribers the better it is – they will get optimal mileage when subscribers are more. However, they fail to pay attention to the fact that the fitness influencers in India who have minimal interaction and engagement with their audience will never be able to pass on your brand message to their following and that recommendations from such India’s top fitness influencers will never really be paid heed to their so-called subscribers. Grynow studies in details the engagement rate of the fitness bloggers in India and evaluates the top fitness blogs to come to the best mix possible aligned to your influencer marketing campaign.
  • Working with a marketing agency like Grynow enables you to work with multiple social media platforms to obtain best results. Most brands when they work solitarily, they decide to go ahead with only one single platform. It is important to branch out to all the different platforms available so that the top female fitness bloggers, Indian fitness models and male fitness bloggers from Instagram, YouTube and personal blogs on men’s fitness and women’s fitness blogs can be used in a well-curated and modulated campaign helping your brand reach out to different kinds of audiences within your defined target market profile.
  • Many brands when working on their own are under the impression that they own the influencer and try to dictate terms to them. Working with a professional marketing agency eliminates such issues. We fix a win-win situation where the brand and the influencers of the best fitness blogs both are able to benefit from the partnership.

Call us today to understand in detail about how we work and facilitate a rewarding influencer marketing campaign involving female fitness inspiration bloggers and men fitness influencers. Are you a sports company or brand into sports, fitness and nutrition products and services? WE are Grynow, ready to be your influencer marketing agency at affordable prices providing one of the most satisfying marketing campaigns that your brand has ever worked till date. Speak to our expert team today and get to work with the best male & female fitness trainers in the country to promote your brand!