Top Mid Home And Living Influencers in India on Instagram

Looking to find top Mid Home And Living influencers in India on Instagram to strategize winning campaigns for your brand? We've identified 31.0k Mid Home And Living influencers in India on Instagram, ranked based on follower count, audience demographics, engagement rate, average likes, brand collaboration history, content quality, and etc.

Below is a curated list of the top 20 Mid Home And Living influencers in India on Instagram with an audience primarily based in India. Discover highly credible creators across the world using custom search and advanced filters to find the perfect match for your brand's objectives.

Top 20 Mid Home And Living Influencers in India

1. Linto Antony

@plants.diy.upcycle

Linto Antony brings a technical precision to the home and living niche, blending his engineering background with meticulous DIY craftsmanship. His content focuses on the step-by-step construction of functional home decor, favoring clean edits and practical demonstrations over fluff. He is a natural fit for home improvement, craft supply, and interior design brands that prioritize instructional value and hands-on product utility in their creative briefs.

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Top Performing Reels

Beautiful DIY railing planter made by @plants.diy.upcycle 💚 . . . . #ecofynd #diy #crafts #diyhomedecor #planters #plantersofinstagram #iloveplants #trendingaudio #reelsinstagram #plantmakespeoplehapp... 829.2k Here's a tribute to these eco-warriors who're working round the year to save the planet. Each of their small contributions come together for a greater collective impact. They're celebrating #Environme... 528.4k #creator • @plants.diy.upcycle DIY planter with coconut shells and coir. #diy #planter #coconutshellart #coconutshellcraft #coconutshell #decorideas #jadeplant #planterideas #diyplanter #diypl... 195.5k DIY Garden Water Fountain Kit from @thehandicraftian Material:- Terracotta/clay Reusable Food grade clay. 1 Base Pot 3 Stand Donga Pot 2 stand pot 1 Top glass 1 water motor (electricity operated) 2 ... 140.4k

Followers / Subscribers 367.4k

Eng Rate 1.64%

Avg. Views 790.7k

Audience Authenticity 75%

Brand Collaboration

Bare Boho Living

@bareboholiving

Claymistry® | Ceramic Decor Essentials

@claymistry_official

Fevikwik

@fevikwikindia

GARDENA India

@gardena.india

Itsy Bitsy - Art & Craft Retail Chain

@itsybitsycraftstore

Nippon Paint India

@nipponpaintindia

ᴛʜᴇ ʜᴀɴᴅɪᴄʀᴀꜰᴛɪᴀɴ

@thehandicraftian

vooki

@vooki_products

Audience by Gender

Male 40% · Female 55%

Audience Demographics

By City

Kochi Kochi Kochi

By Age

13-1710.0%

18-2425.0%

25-3435.0%

35-4420.0%

45+10.0%

2. Tanu

@green_decorzone

Tanu specializes in organic, slow-paced home content that emphasizes the tactile process of gardening and DIY interior styling. Her aesthetic centers on natural lighting and earthy textures, grounding her projects in a genuine, lived-in domestic atmosphere rather than high-gloss production. She is an ideal partner for sustainable home decor, botanical, and lifestyle brands seeking to highlight authentic craftsmanship and the therapeutic benefits of a curated home environment.

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Top Performing Reels

Gave this empty space in my terrace a makeover These beautiful hanging planters are from @thehandicraftian Let me know kaisa laga ye makeover 🙌🏻 If you like it do share it with your friends and fam... 2.8M "The Handicraftian" HANGING PLANTER WITH CHAIN With special discount of 60% + free shipping Material:- Terracotta/clay Reusable Food grade clay. BOWL PLANTER CHAIN HANGING SIZE DIA:- 5,6,8 INCH DEP... 26.8k "The Handicraftian" HANGING PLANTER WITH CHAIN With special discount of 60% + free shipping Material:- Terracotta/clay Reusable Food grade clay. BOWL PLANTER CHAIN HANGING SIZE DIA:- 5,6,8 INCH DEP... 36.8k

Followers / Subscribers 290.8k

Eng Rate 1.60%

Avg. Views 129.1k

Audience Authenticity 0%

Brand Collaboration

ᴛʜᴇ ʜᴀɴᴅɪᴄʀᴀꜰᴛɪᴀɴ

@thehandicraftian

Audience by Gender

Male 0% · Female 0%

Audience Demographics

By City

No primary city data yet.

By Age

3. sumi creates

@sumi_creates11

Sumi creates specializes in hands-on DIY transformations, turning everyday home items into personalized art through accessible craft tutorials. Her content focuses on tactile processes like painting, coating, and intricate textile design, prioritizing clear instructional value and creative experimentation. She is an ideal partner for home decor, craft supply, and interior design brands looking to demonstrate product versatility and utility through practical, project-based storytelling.

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Top Performing Reels

DIY sling bag Beads, threads & creativity This beautiful embroidery kit is from @knotyourtype_ #craftideas #handembroidery #handmade #CraftReels #diyslingbag 86.2k DIY Penholder 🩷 Turning simple into stunning with @cosmospaintsindia #hearts #aestheticpenholder #craftideas #diycraft #pink 27.7k DIY kulfi stick jewellery box Tried @cosmospaintsindia spray paint for this #KulfiStickCraft #diyjewellerybox #craftideas #seashellcraft #handcrafted 26.1k DIY Artificial Plant Spray paint from @cosmospaintsindia #craftideas #tissuepaperplant #handcrafted #planter #HomeDecorDIY 28.4k

Followers / Subscribers 102.1k

Eng Rate 1.01%

Avg. Views 51.9k

Audience Authenticity 0%

Brand Collaboration

Cosmos Paints | Spray Paint, Coatings

@cosmospaintsindia

Knot Your Type

@knotyourtype_

Oytra

@oytra

Audience by Gender

Male 0% · Female 0%

Audience Demographics

By City

No primary city data yet.

By Age

4. Upasona Paul

@upasonarts

Upasona Paul specializes in hands-on DIY and creative home decor, filming detailed process videos that demystify complex painting and craft projects. Her content emphasizes practical application, showing how aesthetic transformations are achieved through simple, accessible techniques. This grounded approach makes her a natural partner for home improvement, art supplies, and parenting brands, as she excels at demonstrating product utility within an authentic, domestic setting.

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Top Performing Reels

🖤🍃🖤 . . Acrylic paints and Brushes are from @amarizindia . . . . . . . #artoftheday #paintingart #artreels #artreel #acrylicart #acrylicpaintings #acrylic #acrylicpaint #paintings 4.1M Dm to buy 💜 . @stationerie brush @craftangles acrylic paint . . . . . . . #acrylicink #acrylicpouring #acrylicarts #acrylicpaintingsoninstagram #acryliconcanvas #canvasprints #minicanvas #minicanvaspa... 175.2k 🌿🌿🌿 . . Watercolour journal from @zen_sangam Brushes from @stationerie . . . . . . #postercolorpainting #postercolors #paintingforest #forestpainting #zenartfeatures #skypainting #landscapeartist #l... 111.3k 💙💙💙 . @stationerie brushes @craftangles acrylic paint . . . . . . . . #acrylicpaintpouring #paintingoncanvas #minicanvas #artoncanvas #canvass #acryliconboard #acrylicpaintingforsale #acrylicmarkers 86.4k

Followers / Subscribers 490.5k

Eng Rate 0.98%

Avg. Views 233.6k

Audience Authenticity 75%

Brand Collaboration

Amariz

@amarizindia

Art & Craft by Umashree

@creatingfromtheheartstore

R for Rabbit | The Amazing Baby Company

@rforrabbitbaby

Stationerie

@stationerie

Audience by Gender

Male 30% · Female 60%

Audience Demographics

By City

Guwahati Dibrugarh Silchar

By Age

13-1710.0%

18-2425.0%

25-3435.0%

35-4420.0%

45+10.0%

5. Shilpi Ghosh - DIY/ Homedecor/ plants

@shilpshilpabhii

Pune / Mumbai create content on homedecor & low cost easy to make DIYs Featured by @hometalk @theidealhomeandgarden DM for collab & brand promotion.

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Top Performing Reels

Almost everything comes with their pluses and minuses. Government quarters are no different, so to speak. These wardrobes were not aesthetically up to my liking. I wished to do something on them the m... 28.9k 🆂🅷🆄🅱🅷🅸 🅽🅰🆅🅼🅸🙏 Uruli filled with water covered by flowers & floating candles placed facing the entrance door is regarded auspicious & radiates the inflow of energy 🅱🆁🅰🅽🅳 🅸🅽 🅵🅾🅲🆄🆂 @twomoustaches A na... 4.3k 𝐖𝐢𝐭𝐡 𝐚𝐥𝐥 𝐢𝐭𝐬 𝐜𝐡𝐚𝐫𝐦𝐬, 𝐓𝐡𝐞 𝐠𝐥𝐨𝐰 𝐨𝐟 𝐜𝐚𝐧𝐝𝐥𝐞𝐬 𝐓𝐡𝐞 𝐰𝐚𝐫𝐦𝐭𝐡 𝐨𝐟 𝐥𝐨𝐯𝐞𝐝 𝐨𝐧𝐞𝐬 𝐓𝐡𝐞 𝐥𝐚𝐮𝐠𝐡𝐭𝐞𝐫 𝐬𝐡𝐚𝐫𝐞𝐝 𝐚𝐧𝐝 𝐦𝐨𝐦𝐞𝐧𝐭𝐬 𝐓𝐡𝐚𝐭 𝐚𝐫𝐞 𝐜𝐡𝐞𝐫𝐢𝐬𝐡𝐞𝐝 𝐭𝐢𝐦𝐞 𝐚𝐧𝐝 𝐚𝐠𝐚𝐢𝐧 On this note my humble abode got a bling with @ekamonline 🅱🆁🅰🅽🅳 🅸🅽... 10.0k 𝐒𝐮𝐦𝐦𝐞𝐫 𝐯𝐚𝐜𝐚𝐭𝐢𝐨𝐧𝐬 𝐦𝐚𝐝𝐞 𝐦𝐨𝐫𝐞 𝐟𝐮𝐧⛱️ with @vaareehome 𝐓𝐡𝐢𝐬 𝐬𝐮𝐦𝐦𝐞𝐫 𝐦𝐲 𝐏𝐫𝐢𝐧𝐜𝐞𝐬𝐬 𝐝𝐞𝐧 𝐠𝐨𝐭 𝐚𝐧 𝐮𝐩𝐝𝐚𝐭𝐞 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞𝐬𝐞 𝐜𝐡𝐚𝐫𝐦𝐢𝐧𝐠 𝐤𝐢𝐝𝐬 𝐩𝐫𝐢𝐧𝐭, 𝐩𝐮𝐫𝐞 𝐜𝐨𝐭𝐭𝐨𝐧 🅺🅸🅽🅶 🆂🅸🆉🅴 𝐛𝐞𝐝𝐬𝐡𝐞𝐞𝐭𝐬 𝐓𝐡𝐞 𝐟𝐚𝐛𝐫𝐢𝐜 𝐢𝐬 𝐬𝐨 𝐬𝐨𝐨𝐭𝐡𝐢𝐧𝐠 𝐚𝐧𝐝 𝐜𝐨𝐦𝐟𝐨𝐫𝐭𝐢𝐧𝐠, ... 16.6k

Followers / Subscribers 131.5k

Eng Rate 0.16%

Avg. Views 12.2k

Audience Authenticity 75%

Brand Collaboration

FABINALIV

@fabinaliv

Audience by Gender

Male 30% · Female 60%

Audience Demographics

By City

Pune Mumbai

By Age

13-1710.0%

18-2425.0%

25-3435.0%

35-4420.0%

45+10.0%

6. Aziz Ul Rehman

@stickandbones

Multidisciplinary artist Managed by @tgbtroop Snapchat: stickandboness

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Top Performing Reels

Most people see scrap and ignore it… but I see potential in it. ♻️ This old clutch plate was once just a rusted piece lying in a scrapyard. I picked it up, cleaned it, and gave it a whole new identity... 4.6M A complete makeover of my study area using old pieces of plywood and @birlaopus #One Aero Spray Paints. 🎨✨ I gave these old pieces a new life by turning them into beautiful bookshelves and added a tou... 119.5k

Followers / Subscribers 255.3k

Eng Rate 6.30%

Avg. Views 219.4k

Audience Authenticity 75%

Brand Collaboration

Birla Opus Paints

@birlaopus

Audience by Gender

Male 50% · Female 45%

Audience Demographics

By City

Srinagar Jammu Delhi

By Age

13-1710.0%

18-2425.0%

25-3435.0%

35-4420.0%

45+10.0%

7. Nupur Rahar

@sunshine_window

Making home my favourite place to be ✨ Managed by: @tgbtroop 📍Delhi/Mumbai 📮 contactsunshinewindow@gmail.com

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Top Performing Reels

Cold winter vibes making you want to stay in bed all day? ❄️ The Quilt Carnival at @homecentreindia has everything you need to stay warm and cozy! 🛋️ From super-soft blankets to fluffy quilts and comf... 403.6k Let The White Teak Company’s stunning lighting, designer fans and home decor designs elevate your living space to new heights of luxury. These captivating designs are more than just fixtures; they are... 732.0k From important documents to precious memories, Nupur keeps them in her Ozone Fort Safe. Made with high-quality steel this heavy-duty safe comes with: ✅Digital Keypad with LED Screen ✅Dual Password (U... 159.2k Comment for link . . . . . . #nupurrahar #reelitfeelit #explorepage #trendingreels #kitchenappliances #kitchenfinds #amazonkitchenfinds #gashob #kitchenhob #4burnerhobs #faujihome #indiankitchen #kit... 1.2M

Followers / Subscribers 315.9k

Eng Rate 0.99%

Avg. Views 13.5k

Audience Authenticity 75%

Brand Collaboration

Arte Casa

@artecasa.in

Bajaj Electricals Ltd

@bajajelectricals_ltd

Beyond Appliances

@be_beyondappliances

Behoma

@behomaindia

Casableu | Home Furnishings

@casableustore

DECOR CHIDIYA | BY SANJANA JAIN

@decorchidiya

FABINALIV

@fabinaliv

FlowerAura

@flowerauraofficial

Audience by Gender

Male 30% · Female 60%

Audience Demographics

By City

Delhi Mumbai

By Age

13-1710.0%

18-2425.0%

25-3435.0%

35-4420.0%

45+10.0%

8. HeartAtArt by Malu Mohan

@heart__at__art

🎨DIY | Bottle Art | Homedecor | Mandala | Florals ✉️DM for collabs and enquiries

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Top Performing Reels

Get creative, get sustainable! Upcycled this old clay pot into a stunning home decor using : 1.Little Birdie White Gesso 2.Little Birdie Texture Paste 3.Little Birdie Chalk Paints 4.Little Bi... 1.4M Just stocked up on the most adorable stationery from @Deli_india_official! 🥳 The quality and variety blew me away. 😍 Click the link in their bio to see the full collection and elevate your stationery ... 425.9k Elevate your home decor with newly launched Deco papers🎉 Create your own masterpiece using: - Wooden tray - Little Birdie White Gesso - Little Birdie Chalk Paints - Little Birdie deco papers - Littl... 591.2k Rules of Giveaway - * Tag your favorite and inspiring woman in the comments, and mention 5 Little Birdie products you’d love to gift her from our Itsy Bitsy online store. * We’ll select 5 winners t... 210.6k

Followers / Subscribers 150.6k

Eng Rate 0.85%

Avg. Views 113.3k

Audience Authenticity 65%

Brand Collaboration

Itsy Bitsy - Art & Craft Retail Chain

@itsybitsycraftstore

Audience by Gender

Male 30% · Female 60%

Audience Demographics

By City

Mumbai Delhi Bangalore Chennai

By Age

13-1710.0%

18-2425.0%

25-3435.0%

35-4420.0%

45+10.0%

9. Pooja Goyal

@artisticpooji

Caft | DIY | Decor✨🧿 YT: 500K+ 💖 Paid PR: Dm💞 Call Me Amisha💝 @morewithpooji @poojicuteart ItsyBitsy.in (05POOJA) Hobbyindia.store (POOJA)

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Top Performing Reels

Shree Ram Painting 🙏 became very easy for me only because of @eazyartsin kit 😍 You can also get your customized paint by numbers kit from @eazyartsin , go check it out now and use code POOJA for 5% d... 118.0k Diwali Decoration ideas 😍 Diwali ki tayari #diwalispecial Mirror kit from @beadsnfashion Use code POOJA100 to get rs.100 discount on your purchase #diwali #diwalidecorations #diwali2024 #festivevi... 67.4k DIY Lotus Earrings for Diwali 😍💗 All material from @beadsnfashion Use code POOJA100 to get Rs.100 discount on your purchase from their website ❤️ #diy #craft #reels #reelsinstagram #instagood #inst... 56.2k DIY GIFT FOR MOM 😍 RESIN ART KIT FROM @oytra #mothersday #diy #gift #mom #craft #resin #art #creative #hacks #useful #unique #inatagood #instagram #instareels #viralreels #viral #trending #earring... 40.8k

Followers / Subscribers 104.4k

Eng Rate 0.61%

Avg. Views 1.0M

Audience Authenticity 0%

Brand Collaboration

BeadsnFashion.com

@beadsnfashion

Cosmos Paints | Spray Paint, Coatings

@cosmospaintsindia

Eazy Arts

@eazyartsin

Maplekraft Stationery

@maplekraft.stationery

Oytra

@oytra

The Craft Shop

@thecraftshop.in

XPPen India

@xppen_india

Audience by Gender

Male 0% · Female 0%

Audience Demographics

By City

No primary city data yet.

By Age

10. Adyasha Mohapatra

@creative_doc_adyasha

DM✉️ for collab DIY 🎨🖌️🛠️ /Home Decor/Gardening🏡 📍 Bhubaneswar 👩‍⚕️🩺 by profession

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Top Performing Reels

This cup and saucer Terracotta planter set from @thehandicraftian is so cute🥰n what to do you think of my easy peasy minigarden in it?? I have used commonly available things to create this, nothing fa... 1.3M ✌️Small Budget Guest Bedroom Setup 🌸 Apply PREETI15 for 15% Discount on @sleepycat.in website ♥️ It was so much fun & joy to help my best buddy with setting up her space under a small budget!! Her o... 851.6k I did a quick makeover of this space in my terrace with these Lovely wall mounting terracotta planters from @thehandicraftian . Absolutely love their terracotta products..visit their website/page to ... 468.2k Easy peasy clay craft on gorgeous terracotta planters from @thehandicraftian …❤️❤️❤️ #claycraft #terracottaplanters #terracottapots #upcycle #clayart #diy #gardendecor #explorepage 418.3k

Followers / Subscribers 276.5k

Eng Rate 0.59%

Avg. Views 102.5k

Audience Authenticity 75%

Brand Collaboration

Artociti

@artociti

Blowhot

@blowhotofficial

Brick Brown

@brickbrownofficial

Cosmos Paints | Spray Paint, Coatings

@cosmospaintsindia

Official Cricut India

@cricut_in

D a i s y L i f e

@daisylife.in

DECOR CHIDIYA | BY SANJANA JAIN

@decorchidiya

Imagimake

@imagimake

Audience by Gender

Male 30% · Female 60%

Audience Demographics

By City

Bhubaneswar Cuttack Kolkata

By Age

13-1710.0%

18-2425.0%

25-3435.0%

35-4420.0%

45+10.0%

11. Chetchathomies - Aminaz

@chetchathomies

Your daily dose of Fun ✂️ DIY’s 🧿 Home Decor | DIY’s | Art & Crafts 📍Surat/Mumbai ✨UGC Creator 🚀 Business Enq : chetchathomies001@gmail.com

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Top Performing Reels

🛌😴Sleeping blissfully on my new Flo Ergo Mattress, where motion isolation technology works its magic, ensuring zero partner disturbance with its Motion Isolation Technology, so I can sleep undisturbed... 4.9M Sleeping blissfully on my new Flo Anti Gravity Mattress, where motion isolation technology works its magic, ensuring zero partner disturbance, so I can sleep undisturbed, even when my partner’s midnig... 6.6M Small in size, big on smart cleaning the ECOVACS DEEBOT Mini delivers powerful, intelligent cleaning and is now available on Amazon. #ECOVACS #DEEBOTMini #RobotVacuum #SmartCleaning #cleanhome 7.6M Today, I experimented with @brustro_official incredible colored paper for my DIY wall decor. The quality of the paper is impressive, and what’s even better is their extensive selection of shades. 🌈✨ ... 1.2M

Followers / Subscribers 453.6k

Eng Rate 0.26%

Avg. Views 282.9k

Audience Authenticity 85%

Brand Collaboration

BeadsnFashion.com

@beadsnfashion

Brustro

@brustro_official

Official Cricut India

@cricut_in

Ecovacs India

@ecovacs_india

Flo

@flomattress

Gorilla Glue India

@gorillaglueindia

Italica | Plastic Furniture & More | India

@italicafurniture

Joie Baby India

@joiebabyindiaofficial

Audience by Gender

Male 30% · Female 60%

Audience Demographics

By City

Surat Mumbai

By Age

13-1710.0%

18-2425.0%

25-3435.0%

35-4420.0%

45+10.0%

12. Vishakha

@hhomeccorner

Home Decor| Product Styling| DIYs 🧑‍🎨"Where Art Comes to Life" 🛍️DM for Collabs/Brand Promotion YouTube Family 225k +

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Top Performing Reels

"Simple rings, stunning decor! Elevate your walls with handcrafted elegance". . A stunning mirrors is just a click away @mirrorglassworldwide . . #walldecorideas#homecorner#homedecor#homestyle#homede... 258.5k Home Corner_Old Trunk Makeover Idea by using amazing spray paints @cosmospaintsindia . . . Check out and buy stunning collection of spray paints @cosmospaintsindia and bring out hidden artist in you ... 142.5k Home Corner_New Center Attraction of My Terrace Garden with @cosmospaintsindia . . . Check out and by stunning collection of spray paints @cosmospaintsindia and bring out hidden artist in you and de... 59.6k hhomeccorner_Making my life more deciplined and easy with @walldesign_in . . . #fridgedecor#fridgemagnets#magnetnotepadwith pen#walldesign 58.5k

Followers / Subscribers 111.6k

Eng Rate 0.16%

Avg. Views 12.3k

Audience Authenticity 75%

Brand Collaboration

Brick Brown

@brickbrownofficial

Casableu | Home Furnishings

@casableustore

Cosmos Paints | Spray Paint, Coatings

@cosmospaintsindia

GREEN TOUCH

@greentouchinstaac

JD FRESH

@jdfresh.in

Loomsmith

@loomsmith

Mirror Glass WorldWide

@mirrorglassworldwide

PLANT ORBIT

@plantorbit

Audience by Gender

Male 30% · Female 60%

Audience Demographics

By City

Mumbai Delhi Bangalore

By Age

13-1710.0%

18-2425.0%

25-3435.0%

35-4420.0%

45+10.0%

13. Poonam Kasotiya

@art__diary11

Poonam Kasotiya specializes in hands-on DIY projects and interior styling, focusing on the tactile transformation of home spaces through art and craft. Her content highlights the process of creating custom decor, utilizing close-up demonstrations that prioritize detail and instructional clarity. She is an ideal partner for arts, crafts, home improvement, and lifestyle brands seeking creators who can authentically showcase the practical application of their supplies.

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Top Performing Reels

Handicraft wall plates painting ✨ The handicraftian wall plates From - @thehandicraftian #diy #art #craftideas #painting #acylicpainting #handicraft #artreel 101.7k Wall hanging ideas | cardboard craft | Paint by @flashpaints_official http://www.online.flashpaints.com/ #diy #craft #wallart #wallhanging #birds #walnut #craftideas #homedecor 47.8k Walnut & Sea shell wall hanging 🌊🐚🐢 Canvas by @mona.lisa.fine.art.products Paint by @flashpaints_official #diy #wallhanging #walnut #seashell #art #craft #craftideas 43.2k Feather Craft ideas 🪶 To get extra discount use my coupon- ART100 #craft #craftideas #art #feathers #doll #painting 46.9k

Followers / Subscribers 388.6k

Eng Rate 0.10%

Avg. Views 36.3k

Audience Authenticity 85%

Brand Collaboration

Arrtx India

@arrtx.india

BeadsnFashion.com

@beadsnfashion

Dbeautify | Home & Wall Decor

@dbeautify_homes

Eazy Arts

@eazyartsin

Flash Paints

@flashpaints_official

Oytra

@oytra

Syahi - The Great Indian Ink

@syahico

thecrafthives

@thecrafthives

Audience by Gender

Male 30% · Female 60%

Audience Demographics

By City

Rajsamand

By Age

13-1710.0%

18-2425.0%

25-3435.0%

35-4420.0%

45+10.0%

14. DIY & Decor | by SAKSHI RATHI|

@diy_dreamscape

Sakshi Rathi transforms living spaces through practical, step-by-step DIY projects that prioritize accessibility and tactile transformation. Her content emphasizes the hands-on process of crafting, using clear visual instruction to make home improvement approachable for her viewers. She is an ideal partner for home decor, craft supply, and interior design brands looking to demonstrate product utility while inspiring their customers to personalize their own homes.

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Top Performing Reels

When you’re in a rented flat but still want cozy, curated corners 🧡 Used teeny-tiny nails for the frames (landlord won’t even notice 😉) and added this gorgeous throw from @sajavathome — it changed ev... 38.4k POV: You can’t throw anything because “yeh DIY mein kaam aa jayega” 😂 Turned Amul dahi dabbas into aesthetic planters 🌿 Paint + Cricut + a little creativity = MAGIC ✨ Don’t underestimate your “ka... 48.5k 🌼 This Diwali décor got a DIY twist! Crafted this rangoli mat using my Cricut explore 3 from @cricut_in and I’m in love with how festive it looks. #diy #cricut #cricutmaker #cricutmaker3 #diwalicraf... 68.5k Diy swing for baby Ganesha ❤️🙏 All for my little ones happiness, made this diy swing for his Mantra chanting Ganesha plush toy recieved by @pandasbox_india . ( for e-visarjan visit their website an... 46.6k

Followers / Subscribers 131.2k

Eng Rate 28.35%

Avg. Views 246.4k

Audience Authenticity 0%

Brand Collaboration

BeadsnFashion.com

@beadsnfashion

Official Cricut India

@cricut_in

Panda's Box

@pandasbox_india

Sajavat Home

@sajavathome

True Story

@truestoryorganics

Audience by Gender

Male 0% · Female 0%

Audience Demographics

By City

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15. Kraftsy House By Vaishakhi 🧿

@kraftsy_house

Vaishakhi of Kraftsy House specializes in intricate DIY home decor, blending traditional Lippan art techniques with modern aesthetic sensibilities. Her content demonstrates a meticulous hands-on process that highlights texture, craftsmanship, and the transformation of raw materials into finished interior pieces. This tactile approach makes her an ideal partner for home styling, craft supply, and interior design brands looking to emphasize creativity and artisanal detail.

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Mandala Lippan Art 🩵💛🩷 I loved making this beauty again for the USA based client.. Thank you so much for showering so much love for this mandala beauty..🙏🏻🙏🏻 When I started painting as a hobby when I... 492.2k Bhole Nath's Damru Made this beautiful Damru Lippanart for a USA based client.. feeling so grateful that my artwork is loved by millions..❤️❤️ Thanks Millions for showering so much love and support..... 227.8k Turning trash into a timeless treasure! ✨😍 Why buy when you can create your own masterpiece? Bring vintage elegance into your modern decor with this DIY Vintage Mirror—a perfect blend of creativity ... 147.1k I loved making this beautiful mandala lippan art again as the backdrop of Ganesha for the upcoming Ganeshchaturthi..🙏🏻🙏🏻 A lot of hard work, time & patience required for making perfect artwork & spec... 103.8k

Followers / Subscribers 101.4k

Eng Rate 17.16%

Avg. Views 47.0k

Audience Authenticity 70%

Brand Collaboration

Sky Goodies DIY & Paper Craft

@skygoodiesco

Audience by Gender

Male 30% · Female 60%

Audience Demographics

By City

Mumbai

By Age

13-1710.0%

18-2425.0%

25-3435.0%

35-4420.0%

45+10.0%

16. Bikramjeet Saikia

@craft_papery

🪄 I turn nothing into something ! 👨‍🎨 Art | Craft | DIY 📍Jorhat , Assam , India 🇮🇳 💌 Work / Collab : craftpapery@gmail.com

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Let’s be honest, we’ve all spent hours as kids making those colorful braided bands 🫠 But this? This is a whole upgrade. With @imagimake Rainbow Loom, it’s not just random bands anymore — you can actu... 266.1k I ordered two DIY Jelly Sticker kits from @imagimake, and this is how they turned out ✨ Inside the box, you get 10+ sticker designs along with glass paints, and the process is honestly so simple that... 70.4k Unbox the magic with the @imagimake’s DIY Mandala Art Kit! From the moment you open the box, you have everything you need to create stunning artistic Mandalas. 🖼 Dual-Sided Canvases: Twice the fun ... 67.9k ✨There’s a different kind of joy in slowing down and creating art 🎨 I’ve been trying this Mystery Mosaic Art Kit from @imagimake, and it’s such a fun way to relax, be creative, and enjoy some screen-... 27.6k

Followers / Subscribers 321.9k

Eng Rate 7.14%

Avg. Views 388.1k

Audience Authenticity 75%

Brand Collaboration

Imagimake

@imagimake

SCOOBOO - Stationery at your door step

@scooboo.in

Audience by Gender

Male 40% · Female 55%

Audience Demographics

By City

Jorhat Guwahati Assam

By Age

13-1710.0%

18-2425.0%

25-3435.0%

35-4420.0%

45+10.0%

17. Nikita Shingane

@ann_ieshome

Food | Mini vlogs| Home decor Girl who love cook for @pranay_karadbhajane Dm for collaboration & promotion for insta & YouTube

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Cleaning is therapy for me | comment link for pollie kitchen cleaner #instagram #home #instagood #homedecor #homesweethome #food #insta #viral #cleaning 1.3M 🌟 The kitchen hustle just got an upgrade! 💪 Whether it's greasy dishes, stubborn counter stains, or kitchen towels that have seen too much, PUER’s got your back: 🍽️ PUER Dishwashing Gel: Tackles toug... 18.0M Iss ghar mein Rajma Chawal pehle sirf mujhe pasand tha…ab janab khud extra serving lete hain 😏🍛 Love month special — One-Pot Punjabi Rajma + khile khile Jeera Rice ✨ Same cooker. Zero drama. Full fla... 377.4k Cleaning after dinner is just like therapy for me ❤️ Comment “link” for product link Do like and share with your family and friends (Home, home decor, home sweet home, home cleaning, cleaning) ... 312.2k

Followers / Subscribers 117.3k

Eng Rate 4.30%

Avg. Views 364.4k

Audience Authenticity 75%

Brand Collaboration

Bowlful | Ready-to-Eat Indian Meals

@bowlful.store

Craftnow

@craftnow.in

Hotchaa! Spice

@hotchaa_official

Kalasians : Tradition Recrafted

@kalasians

Koorsi & Company

@koorsiandcompany

POLLIE

@polliebykadam

Pushp Masale

@pushpmasale

Real Thai India

@realthaiindia

Audience by Gender

Male 30% · Female 60%

Audience Demographics

By City

Mumbai Pune Delhi

By Age

13-1710.0%

18-2425.0%

25-3435.0%

35-4420.0%

45+10.0%

18. Varghese Jimmy Abraham

@varkeyshome

Slow living | Plant life | Gardening & DIYs Building a home garden & farm! 📍Kerala, India

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Facade Makeover – Part Two ✨ I’d been planning to add hanging pots to the front Calathea facade area for a while. After checking different options online, I couldn’t find a better one than the @thehan... 1.9M Garden Fountain🌊 Always wanted to add a small water fountain to my garden. Finally got a DIY kit from @thehandicraftian and to my surprise, it was super easy to set up! Everything was included — from ... 462.0k The handicraftian Terracotta vertical garden hanging setup. “Because every home deserves a touch of earth 🌾 #HomeDecor #TerracottaMagic” Shop now Www.thehandicraftian.org Thanks @varkeyshome for c... 386.8k Bromeliad Pots 🌿 I first fell in love with bromeliads during my trip to Bali. After coming back to India, I searched a lot and finally added a few varieties to my collection. Slightly expensive, but t... 243.8k

Followers / Subscribers 165.3k

Eng Rate 2.37%

Avg. Views 122.5k

Audience Authenticity 0%

Brand Collaboration

ᴛʜᴇ ʜᴀɴᴅɪᴄʀᴀꜰᴛɪᴀɴ

@thehandicraftian

Audience by Gender

Male 0% · Female 0%

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19. Rubeena Singh

@homestylingwithrubeena

@theverveestate.goa @the.verve.collective @decor.digest Home Stylist|Interior Decorator |home makeover without breaking Mumbai|Goa DM to consult

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"Gadwal is something I've grown up seeing my mother wearing." Konkona Sensharma (@konkona) reflects on the deeply personal nature of handlooms, sharing memories of her grandmother’s vintage cupboard ... 360.7k Long before it became part of ceremonial wardrobes, the Gadwal saree was woven for temples. Historical records note that these textiles were used to adorn deities, including during rituals such as the... 12.6M An evening I had the joy of co-hosting for @aadyamhandwoven @adityabirlagrp with @homestylingwithrubeena , rooted in Indian craft and meaningful conversations✨ Including a lovely chat with @konkona ❤... 290.4k "I've always seen that my house kind of grow along with me." This simple philosophy defines Konkona Sensharma’s (@konkona) approach to home decor. Instead of sticking to a rigid design rulebook, she p... 545.1k

Followers / Subscribers 120.9k

Eng Rate 2.13%

Avg. Views 31.7k

Audience Authenticity 0%

Brand Collaboration

Aadyam Handwoven

@aadyamhandwoven

Devnow India

@devnowindia

Fern and Ade

@fernandadeindia

Furlenco

@furlenco

Qubo World

@myqubo

Obeetee Carpets & Home

@obeetee

Pepperfry.com

@pepperfry_official

Pluchi India

@pluchistore

Audience by Gender

Male 0% · Female 0%

Audience Demographics

By City

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By Age

20. Kirti Malpani Malani

@artshell_by_kirti

DIY Artist | Home Decor | Home Finds | Furniture Flips | Turning everyday things into Wow✨ DM / Mail for collaborations 📥

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There’s something so satisfying about slow art ✨ Definitely recommend trying This Mystery Mosaic art from @imagimake You don’t know what the final picture is until you slowly colour all the tiny b... 5.5M Turn waste cake boards into stunning wall plates with @cricut_in 🌼 Let me know आपको ये idea कैसा लगा !?? Follow @artshell_by_kirti for more 🙌🏻 #cricut #homedecor #wallplates #cakeboard #diy #reuse... 2.0M Dive into the world of tradition with a twist of creativity ✨ From intricate Mandalas to vibrant Madhubani & graceful Pichwai … @imagimake DIY kits bring India’s rich art heritage to your fingertips. ... 679.6k “Elevate your entryway with style . This console table adds a touch of sophistication and function to any space.” From @rizik_store #consoletable #decoritems #productreview #pr #collaboration #paid... 1.9M

Followers / Subscribers 380.8k

Eng Rate 1.85%

Avg. Views 699.2k

Audience Authenticity 75%

Brand Collaboration

Ambuja Cement

@ambuja_cement_official

awenest

@awenest.in

Official Cricut India

@cricut_in

Ecovacs India

@ecovacs_india

Fevikwik

@fevikwikindia

Imagimake

@imagimake

Itsy Bitsy - Art & Craft Retail Chain

@itsybitsycraftstore

Maped India

@mapedindia

Audience by Gender

Male 30% · Female 60%

Audience Demographics

By City

Mumbai Delhi Bangalore Hyderabad Ahmedabad

By Age

13-1710.0%

18-2425.0%

25-3435.0%

35-4420.0%

45+10.0%

Top Mid Home And Living Influencers in India on Instagram

Top 20 Mid Home And Living Influencers in India

1. Linto Antony

2. Tanu

3. sumi creates

4. Upasona Paul

5. Shilpi Ghosh - DIY/ Homedecor/ plants

6. Aziz Ul Rehman

7. Nupur Rahar

8. HeartAtArt by Malu Mohan

9. Pooja Goyal

10. Adyasha Mohapatra

11. Chetchathomies - Aminaz

12. Vishakha

13. Poonam Kasotiya

14. DIY & Decor | by SAKSHI RATHI|

15. Kraftsy House By Vaishakhi 🧿

16. Bikramjeet Saikia

17. Nikita Shingane

18. Varghese Jimmy Abraham

19. Rubeena Singh

20. Kirti Malpani Malani

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