Top lifestyle Influencers in Chennai on Instagram

Looking to find top lifestyle influencers in Chennai on Instagram to strategize winning campaigns for your brand? We've identified 840 lifestyle influencers in Chennai on Instagram, ranked based on follower count, audience demographics, engagement rate, average likes, brand collaboration history, content quality, and etc.

Below is a curated list of the top 20 lifestyle influencers in Chennai on Instagram with an audience primarily based in Chennai. Discover highly credible creators across the world using custom search and advanced filters to find the perfect match for your brand's objectives.

Top 20 lifestyle Influencers in Chennai

1. Aruna Mucherla

@mucherla.aruna

Aruna Mucherla bridges the generational divide by reimagining traditional Indian customs through a modern, sustainable lens. Her content centers on slow-living, heritage recipes, and eco-conscious lifestyle choices, presented with a vibrant, youthful perspective. This unique fusion makes her an ideal partner for health, nutrition, food, and wellness brands looking to build trust through authentic storytelling that connects traditional wisdom with contemporary consumer habits.

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Top Performing Reels

Happy ayudha pooja. This Puja is a way to express gratitude for the tools that facilitate daily life, our family every year is thankful for our gym equipments that allow us to stay fit and healthy all... 15.3M Late post but happy women’s day ❤️ celebrate being strong 💪🏻 from @lifefitnessindia #strongwomen 2.2M Visiting my husband's store while we are here in Bangalore. For all those that asked, our business is selling Lifefitness gym equipment in India. . . . . #health #healthylifestyle #mucherlaarun... 1.0M This is how I use kettlebells in my workout, age is just a number when it comes to staying fit and strong. Embracing the power of kettlebells in my routine has been a game-changer. You guys can also t... 755.9k

Followers / Subscribers 1.3M

Eng Rate 0.49%

Avg. Views 714.3k

Audience Authenticity 75%

Brand Collaboration

Britannia SnackInc

@britanniasnackinc

Dr Vaidya’s

@dr.vaidyas

Early Foods

@earlyfoods

Earthful - Health & Nutrition

@earthful.me

Life Fitness India

@lifefitnessindia

Tata Simply Better

@tatasimplybetter

Audience by Gender

Male 30% · Female 60%

Audience Demographics

By City

Hyderabad Bangalore Chennai

By Age

13-1710.0%

18-2425.0%

25-3435.0%

35-4420.0%

45+10.0%

2. Pallavi Susarla

@susarlapallavi

Pallavi Susarla anchors her content in an authentic, documentary-style approach that captures the intersection of her Indian roots and life abroad. Her visuals prioritize raw, relatable storytelling over polished studio aesthetics, making her an ideal partner for fashion, beauty, and travel brands. She excels at integrating products into daily routines, providing a grounded perspective that suits lifestyle labels focused on organic, real-world consumer trust.

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Top Performing Reels

GRWM for an evening with the celebrtities 😍✨️ Gorgeous Saree from @anikabyaabi Blouse @kardhana_bridal MUA @dazzlebeautybypriya #celebritystyle #glamlook #bandhinisarees #susarlapallavi #eveninggl... 191.6k One saree, two events, two different vibes 😍✨ Loved styling this gorgeous organza saree from Anikaa by Aabi and giving it a little twist for each occasion. Because a beautiful saree deserves more tha... 55.4k

Followers / Subscribers 184.6k

Eng Rate 2.77%

Avg. Views 97.1k

Audience Authenticity 75%

Brand Collaboration

anikabyaabi.com

@anikabyaabi

Audience by Gender

Male 40% · Female 55%

Audience Demographics

By City

Chennai Chapel Hill

By Age

13-1710.0%

18-2425.0%

25-3435.0%

35-4420.0%

45+10.0%

3. Uma Ram | Blogger

@proud_brown_girl

Uma Ram anchors her content in the modern South Indian lifestyle, balancing professional poise with an authentic, relatable perspective. Her aesthetic emphasizes heritage textiles, curated home living, and everyday rituals, grounding aspirational visuals in cultural tradition. She is an ideal partner for fashion labels, premium food and beverage brands, and home technology companies seeking to reach audiences that value both aesthetic elegance and deep-rooted personal identity.

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Top Performing Reels

I wore my paati’s saree for my wedding ❤️ This is one of her oldest sarees and i knew since childhood i would wear atleast one her sarees for my big day, for the blouse i stitched it at @theoosinool ... 2.1M Styled this beautiful outfit in 4 waye from @yoshnasbyela 😍 . . @yoshnasbyela has launched their new range of dresses collection where you get beautiful dresses for less than ₹1500 😍 love their prints... 1.6M Fabric paradise ft @fabloe.in 😃 . . They have this lucky draw for Pongal mega sale where 1st place winner gets a chance to stay in Hyatt hotel 2nd prize- 50gms silver coin 3rd prize- ₹2500 cash😀 So d... 379.1k Festive ready with @maybell_india 😀 . . Am in the size XS and trying to find clothes of my size is a big deal😄 thanks to @maybell_india where the outfit fitted me perfectly 😍 absolutely love their col... 319.7k

Followers / Subscribers 126.4k

Eng Rate 0.71%

Avg. Views 45.6k

Audience Authenticity 70%

Brand Collaboration

Shree Anandhaas Sweets & Snacks

@anandhaas.sweets

Clouds - A Shoe Factory

@cloudshoefactory

cothas_coffee

@cothas_coffee

Diadem

@diademstore.in

Ecovacs India

@ecovacs_india

Fabloe Fabrics

@fabloe.in

Fortitude fitness studio ®

@fortitude_fitness_studio

Girias India

@giriasindiaofficial

Audience by Gender

Male 30% · Female 60%

Audience Demographics

By City

Chennai Bangalore

By Age

13-1710.0%

18-2425.0%

25-3435.0%

35-4420.0%

45+10.0%

4. Shamshad Begum

@begumschoice

Shamshad Begum anchors her content in high-energy, relatable lifestyle storytelling that prioritizes warmth and authentic positivity. Her approachable on-camera presence transitions seamlessly from fashion styling to culinary showcases, maintaining a consistent, upbeat tone. This adaptability makes her an ideal partner for food and beverage brands, as well as family-oriented lifestyle labels, that need their products presented in an inviting, everyday setting that feels genuinely lived-in.

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Top Performing Reels

Diadem’s Bridal Silk Festival✨ Come celebrate love in silk at Diadem! 💖 From the Vintage silk saree to the embroidered Kanchipuram saree, every creation at Diadem is crafted to make your wedding mom... 16.5M TOP 3 BUDGET FRIENDLY FOOD SPOTS !!! #nammachennai #royapettah 1. BAQARI @baqari_thehouseofmeat , Like seriously , drop everything you’re doing right now & head to BAQARI. From their mutton KHICHDA ... 1.7M HAPPY BIRTHDAYYYYY!!! @homecentreindia Guess what???? Homecentre is celebrating their 20th birthday with some irresistible deals of upto 50% off. If I were you, I’d rush to the nearest store n shop ... 1.1M NEWEST AUTHENTIC GRAMIYA VIRUNDHU !!! @tinnaimess ITS THE GRAND OPENING OF TINNAI MESS, and I had the pleasure of dining here a week before and I’m soooo happy to introduce them to you all. The food... 1.1M

Followers / Subscribers 355.3k

Eng Rate 0.57%

Avg. Views 272.1k

Audience Authenticity 75%

Brand Collaboration

Shree Anandhaas Sweets & Snacks

@anandhaas.sweets

Arun Icecreams

@arunicecreams

Aswins sweets and snacks

@aswinssweets

Basics Life

@basicslife

Bateel (India)

@bateelindia

Big Thahir Designer Hardwares

@bigthahir

B>MORE

@bmore_ethnic

BoConcept India | Premium Furniture Store

@boconceptin

Audience by Gender

Male 30% · Female 60%

Audience Demographics

By City

Chennai

By Age

13-1710.0%

18-2425.0%

25-3435.0%

35-4420.0%

45+10.0%

5. Nasiha ahmed كن ايجابيا 🇦🇪🇮🇳 🇱🇰🧿

@nashiis_official_

Nasiha Ahmed brings a polished, high-end perspective to lifestyle content, blending global sophistication with the relatable elegance of a seasoned public figure. Her aesthetic is defined by professional-grade presentation and an editorial eye honed through international brand partnerships. She is an ideal partner for luxury beauty, premium skincare, and high-fashion brands seeking a collaborator who understands the nuances of sophisticated, aspirational visual storytelling.

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Top Performing Reels

Grand launch @yusufbhaifragrances in Chennai pure magic @yusufbhaiperfumer knows exactly what I love 💗 . . . . #YusufbhaiPerfumes #GrandLaunch #ChennaiMagic #LuxuryFragrance #SignatureScent #Perfum... 1.2M Naturals CineUlagam Digital Awards ✨ @naturalssalon @cineulagamweb A dazzling night celebrating digital talent, passion, and powerful dreams 🌟 Creators don’t miss the Naturals Influencer Contest with... 772.4k

Followers / Subscribers 468.3k

Eng Rate 4.10%

Avg. Views 430.6k

Audience Authenticity 75%

Brand Collaboration

KIARA

@kiarainchennai

Naturals Salon

@naturalssalon

Audience by Gender

Male 30% · Female 60%

Audience Demographics

By City

Dubai Chennai

By Age

13-1710.0%

18-2425.0%

25-3435.0%

35-4420.0%

45+10.0%

6. Aishwarya Seetharaman

@idhuchennaiponnu

Aishwarya Seetharaman blends a professional modeling aesthetic with the approachable, hands-on energy of a lifestyle and food blogger. Her content features clean, polished visual composition paired with a genuine focus on culinary experiences and hospitality. This distinct balance makes her an ideal partner for food, beverage, luxury travel, and home hospitality brands looking for imagery that balances high-end presentation with authentic, everyday relatability.

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Top Performing Reels

Revamp your kitchen this festive season with the best and quality products ✨ Coconut @coconut_store_chennai is a hidden gem for all kinds of stainless steel and many other kitchenware products. One s... 264.7k Royalty never looked so good without a palatte of purple in it 💜💟 Beautifully designed to perfection by my recent favorite @vastraelite and look how stunning it turned out to be!!!! Comment "Purple" ... 187.1k Coimbatore's 25 years legacy is now in namba Chennai!!!!! Anandhaas Sweets & Snacks has now opened their outlet in Mogappair West. And this place has already become talk of the town. When all those ... 106.2k Bad Boys and Mashup Baby are kids and boys wear clothing brands designed specially for the Indian retail market, with a strong focus on fast-moving designs and season-friendly collections. If you’re ... 145.2k

Followers / Subscribers 109.1k

Eng Rate 0.77%

Avg. Views 150.0k

Audience Authenticity 75%

Brand Collaboration

Shree Anandhaas Sweets & Snacks

@anandhaas.sweets

Coconut Store Jayanagar

@coconut_store_jayanagar

My Coconut World

@coconuthomekitchen

Hyatt Regency Chennai

@hyattregencychennai

SOWBAGHYA

@kitchensowbaghya

MashUp kids|Littleboys|Custom|theme|Mumsfavorite

@mashupboys

Maybell

@maybell_india

Preethi Kitchen Appliances

@preethikitchenappliances

Audience by Gender

Male 30% · Female 60%

Audience Demographics

By City

Chennai

By Age

13-1710.0%

18-2425.0%

25-3435.0%

35-4420.0%

45+10.0%

7. Rajisankar

@itss_me_raji

Rajisankar crafts a polished aesthetic that blends travel photography with accessible fashion and lifestyle transitions. Her content focuses on clean framing and curated environments, emphasizing how products fit into a modern, routine-driven lifestyle. Because she maintains a consistent, aspirational visual language, she is a reliable partner for fashion, beauty, and wellness brands looking for high-quality visuals that remain grounded and relatable for everyday consumers.

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Top Performing Reels

🫴🏻♥️ #Tharunangal @sarahblacksounds 384.8k ❣️ #trending #trendingaudio #reels #relatable #trendingreels #viralvideos #reelsvideo #trendingnow #tirunelveli #tirunelveliponnu #Chennai #transitionreels 195.9k OPPO F29 Series is now available at @sathya.retail ! Powered by Snapdragon 6 Gen 1, 6500mAh battery with 45W SuperVOOC™️ charging, and IP66, IP68, IP69 water resistance. Capture stunning shots with th... 151.0k Dress from @_ruby_collections ✨❤️ #trendingreels #trendingnow #viralnow #trending #onam 186.8k

Followers / Subscribers 224.3k

Eng Rate 4.44%

Avg. Views 638.2k

Audience Authenticity 75%

Brand Collaboration

ruby collections

@_ruby_collections

Hair O Craft India

@hairocraft_india

LakshyaProducts

@lakshyabags

Curl Up

@letscurlupdotcom

Nihsamah

@nihsamah

OPPO Tamilnadu

@oppo.tamilnadu

Think Music India

@thinkmusicofficial

Tuniccloset-Dressing up never stops

@tuniccloset

Audience by Gender

Male 35% · Female 60%

Audience Demographics

By City

Chennai Tirunelveli

By Age

13-1710.0%

18-2430.0%

25-3440.0%

35-4415.0%

45+5.0%

8. Rakesh Solanki Lifestyle Content Creator

@thisizzrakesh

Rakesh Solanki crafts lifestyle content centered on the tangible integration of home products and consumer goods into a relatable daily routine. His approach emphasizes functional storytelling, documenting his personal journey through accessible, real-world scenarios. This focus on utility and household integration makes him a natural partner for home appliance, fitness equipment, and consumer goods brands looking to showcase product reliability within authentic, domestic environments.

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Top Performing Reels

Budget shopping just got an upgrade !!🙈😍🔥 SNITCH store at Express Avenue, Chennai - premium fits at crazy prices! Shirts under 999 | Tees under 799 | Jeans under 1499 📍EA Chamber-11, Express Avenue, ... 3.3M “Good jeans don’t have to be expensive anymore. Found these clean fits under 71499 at SNITCH, Express Avenue - the quality and fit are actually impressive. 📍Location 9 EA Chamber-11, Express Avenue,... 254.2k IPL on 🔥, but my snacking finally under control 💪 Smart swaps with True Elements Protein Bars — no guilt, just good choices. Order now on Flipkart Minutes ⚡ #IPLsnacking #HealthySwap #ProteinBar #Gu... 226.4k So, you think you can Twistercise like me? Here’s how you can participate: * Open the #TwisterciseWithVirat filter on your Instagram reels. You can find the link in my bio. * Once it starts, you’ll b... 64.6k

Followers / Subscribers 170.2k

Eng Rate 3.33%

Avg. Views 230.0k

Audience Authenticity 65%

Brand Collaboration

Secure Homes by Godrej

@godrejsecure

Impex Home

@impexhome

Just Buy Cycles

@justbuycycles

Mayora India

@kopikoindia_official

Volini

@myvolini

Audience by Gender

Male 50% · Female 45%

Audience Demographics

By City

Bangalore Chennai

By Age

13-1710.0%

18-2430.0%

25-3440.0%

35-4415.0%

45+5.0%

9. Swetha

@mrs.lifestyle09

Swetha crafts polished lifestyle content centered on authentic home cooking and kitchen product integration. Her work bridges the gap between traditional recipes and modern aesthetics, focusing on clear, instructional visuals that highlight household utility. She is an ideal partner for food brands, kitchen appliance manufacturers, and lifestyle companies seeking to ground their products in practical, everyday routines through high-quality, approachable video demonstrations and editorial recipe features.

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Top Performing Reels

#minivlog295 ||Tag ur brother🧿✨ask polaama🫶🏻|| Outfit:@_ruby_collections @mrs.lifestyle09 . . . #instagram #instagood #instareels #siblings #brothersisterlove❤️ #brothers #zudio #styles #auesthetic ... 3.5M Kadhalai kaatinaen🤎🕊️ Outfit @_ruby_collections #insta #viral #trending #oufit #love 452.6k Cmnt for dress link 🔗🌸✨ Outfit:@_ruby_collections . . . #instagram #instagood #insta #trending #reels #trendingreels #viral #kannadipoove #auesthetic #minivlog #nature #love #photography #chennai #o... 419.8k #minivlog245 ||Cold coffee🍸🧋🫶🏻|| @mrs.lifestyle09 OWNAIR portable blender @ownair_india Incredients: Milk - 250ml Coffee Powder - 1 tbsp Water-2 tbsps Vanilla Ice Cream - 3 Scoop Chocolate Syrup -2... 283.4k

Followers / Subscribers 134.3k

Eng Rate 3.19%

Avg. Views 854.2k

Audience Authenticity 70%

Brand Collaboration

ruby collections

@_ruby_collections

Annapoorna Masalas & Spices

@annapoornamasala

SOWBAGHYA

@kitchensowbaghya

Pansari Industries

@pansari.group

Audience by Gender

Male 30% · Female 60%

Audience Demographics

By City

Chennai

By Age

13-1710.0%

18-2425.0%

25-3435.0%

35-4420.0%

45+10.0%

10. 𝗖𝗛𝗔𝗡𝗗𝗡𝗜 𝗠𝗔𝗟𝗢𝗢(Chand)!

@enhancebychand

Chandni Maloo brings a polished, pageant-ready aesthetic to lifestyle content, blending high-fashion sensibilities with accessible beauty routines. Her work emphasizes elegance and self-care, maintaining a sophisticated visual consistency across every transition and edit. She is an ideal partner for premium skincare, luxury fashion, and beauty brands that require a refined, aspirational look to elevate their product presentation and establish a sense of prestige.

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Top Performing Reels

@azafashions app is here to make your shopping spree free of hassle, trust me it made shopping SO easy for me! With just a few taps, I uncovered the most luxurious, trendsetting styles that match my v... 234.0k This is your sign to book that hair spa.💆🏻‍♀️♥️ Soft, shiny, and stress-free — that’s our kind of luxury. Book your appointment at our salon now! Le Atmos Salon Thaltej: 9804498099 Le Atmos Salon B... 87.4k #Collaboration My hair needed repair, not another quick fix.🤷🏻‍♀️ A visit to @geetanjalisalon turned into a real reset, thanks to the pro-recommended Absolut Repair Molecular Mask by @lorealpro_educa... 131.8k As traditional as it may sound but nothing beats hair oiling for good healthy hair.. For a good hair oiling session you need a strong oil. I trust the @themohalife 5 in 1 hair oil, I swear by it, espe... 113.7k

Followers / Subscribers 201.3k

Eng Rate 1.68%

Avg. Views 76.9k

Audience Authenticity 75%

Brand Collaboration

Aza

@azafashions

Geetanjali Salon

@geetanjalisalon

moha: Nature’s Perfect Formula

@themohalife

Audience by Gender

Male 30% · Female 60%

Audience Demographics

By City

Seattle Ahmedabad Mumbai

By Age

13-1710.0%

18-2430.0%

25-3440.0%

35-4415.0%

45+5.0%

11. Masudha Taj ✨ Chennai Influencer

@masudha_blogs

Masudha Taj crafts a versatile aesthetic that balances the polished requirements of hospitality and premium textile brands with the authentic, everyday storytelling needed for essential household products. Based in Chennai, her content pivots seamlessly from refined travel experiences to approachable lifestyle product reviews. This adaptability makes her an ideal partner for fashion, food, hospitality, and consumer goods brands seeking a creator who maintains professional visual standards.

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Top Performing Reels

Spent the evening packing small Christmas gift bags and honestly… it felt so cozy. ❤️🎄 Modern Plum Cakes are soft, rich, and loaded with fruits & nuts — the kind of treat that makes gifting effortles... 17.2M Vacation booked but his wardrobe wasn’t ready… so obviously I fixed it 😌✨ Summer fits = sorted at SNITCH ☀️ From breezy linens to bold prints and must-have accessories — everything under one roof! No... 4.7M Bridal trousseau essentials that combine comfort, elegance, and support! 💍✨ From delicate lace to seamless support, these bras will ensure you’re ready for every moment. Product code: 1. EF022-Dusty... 882.4k No more restless nights, no more back pain Discover advanced comfort with Bounce Foam tech Explore 40+ mattress options Holiday offers up to 50% OFF Nilkamal Sleep Nova, ECR @nilkamalsleep 📍Shop no ... 234.1k

Followers / Subscribers 112.9k

Eng Rate 1.35%

Avg. Views 236.2k

Audience Authenticity 75%

Brand Collaboration

Aqualens

@aqualens.in

Bril

@bril_india

Fabloe Fabrics

@fabloe.in

Fairfield by Marriott Sriperumbudur

@fairfieldsriperumbudur

FriendsDiaper

@friendsadultdiaper

Guduchi Ayurveda

@guduchiayurveda

Hamleys India

@hamleys_india

Hi Life Exhibitions

@hi_life_exhibition

Audience by Gender

Male 30% · Female 60%

Audience Demographics

By City

Chennai

By Age

13-1710.0%

18-2425.0%

25-3435.0%

35-4420.0%

45+10.0%

12. Richa Joshi

@richajoshiofficial

Richa Joshi brings a professional actor’s sensibility to lifestyle content, utilizing emotive storytelling and precise expression to elevate standard product showcases. She prioritizes dramatic framing and authentic delivery, moving beyond simple demonstrations to create short, character-driven narratives. This approach makes her an ideal partner for beauty and wellness brands that need high-production talent capable of blending sophisticated cinematic aesthetics with relatable, human-centric marketing.

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Top Performing Reels

Mannavan🙈🤍 @haricharanmusic & @_shwetamohan_ #GovindVasantha @yughabharathi @vijay.kumar_.b @reelgood_adi @reel_good_films #Thamizh #govindvasantha @thepreethiasrani @richajoshiofficial @azhagiap... 704.0k Seven years and still counting❤️✨ This track #Theera is such a vibe! @haricharanmusic & @_shwetamohan_ #GovindVasantha @yughabharathi @vijay.kumar_.b @reelgood_adi @reel_good_films #Thamizh #go... 238.9k The trailer of #ElectionMovie is streaming now - get ready to witness the drama unfold in theatres from May 17th. Don't miss out on this gripping tale of a Local body election! 📢 #ElectionTrailer #EL... 375.7k Celebrate love and togetherness with the enchanting #Mannavan video song from #Election. A perfect blend of romance and festive vibes! 💕🎶 @vijay.kumar_.b @reelgood_adi @reel_good_films #Thamizh @thep... 169.1k

Followers / Subscribers 112.8k

Eng Rate 1.15%

Avg. Views 18.6k

Audience Authenticity 70%

Brand Collaboration

Envi Salons

@envisalonspa

Audience by Gender

Male 30% · Female 60%

Audience Demographics

By City

Mumbai Hyderabad

By Age

13-1710.0%

18-2430.0%

25-3435.0%

35-4415.0%

45+10.0%

13. Krishnadhara Gunalan

@kdharaa29

Krishnadhara Gunalan documents the transition into motherhood through a refined, fashion-forward lens that emphasizes authentic daily living over staged perfection. Her content balances traditional textile appreciation with modern lifestyle aesthetics, grounding personal style in a relatable narrative. She is a natural fit for boutique apparel, home textile, and family-oriented lifestyle brands that value a sophisticated, organic approach to showcasing domestic products and seasonal fashion collections.

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Top Performing Reels

🖤Reveal your inner glow with our D-tan mask🤍 🤍A must-have in your skincare routine🖤 🤍Reduces dark spots and uneven skin tone 🖤Exfoliates dead skin cells 🤍Hydrates and nourishes the skin 🤭Wanna kno... 178.9k Momo Mania @ just ₹69. Both Veg and Non Veg options available. Munch on so much for so less, only at @wowmomos . . #wowmomo #marinamall #momomania #momos #momoslover #steamedmomos #chennaifoodguide #... 44.4k Ever blinked while boiling milk and ended up with a kitchen mess? Meet your new lifeline—the Pigeon Brio Plus Induction Cooktop✨ The durable surface stays cool and is a breeze to clean—just a quick w... 75.1k From chasing dreams to chasing after little feet, from carefree travels to caring for loved ones—life keeps moving, and I’ve always moved with it. 💙 Dignity shouldn’t fade with age. #FriendsIrukkaBay... 132.5k

Followers / Subscribers 112.6k

Eng Rate 0.50%

Avg. Views 18.0k

Audience Authenticity 75%

Brand Collaboration

Fashion & lifestyle

@_xfactor_world_outlet

Akrithi | Online Fabrics Store India

@akrithionline

Fabloe Fabrics

@fabloe.in

Hi Life Exhibitions

@hi_life_exhibition

Impex Home

@impexhome

SOWBAGHYA

@kitchensowbaghya

Pigeon Kitchen Appliances

@pigeonkitchenappliances

Wow! Momo

@wowmomos

Audience by Gender

Male 30% · Female 60%

Audience Demographics

By City

Chennai

By Age

13-1710.0%

18-2430.0%

25-3440.0%

35-4415.0%

45+5.0%

14. Priyadarshini

@highonstyl

Priyadarshini specializes in a polished, versatile aesthetic that translates across diverse verticals from high-end retail to health and wellness. Her content emphasizes clean compositions and a refined, aspirational lifestyle, effectively bridging the gap between luxury fashion and daily utility. This adaptability makes her an ideal partner for brands in the food, beauty, and premium fashion categories looking for sophisticated, lifestyle-focused visuals that feel both curated and authentic.

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Top Performing Reels

What happens when 100 creators set out on a road trip across India — in a Hyundai CRETA Electric? 🤍 You get to answer one powerful question: “Is this the electric SUV India has been waiting for?”✨ I... 2.1M What happens when 100 creators set out on a road trip across India in a Hyundai CRETA Electric? You get to answer one powerful question: “Is this the electric SUV India has been waiting for?” . I’m Pr... 1.8M What happens when 100 creators set out on a road trip across India in a Hyundai CRETA Electric? You get to answer one powerful question: “Is this the electric SUV India has been waiting for?” I’m Pri... 1.8M Glimpses of an unforgettable evening at our luxe new store in @expressavenue Chennai with an ecstatic audience and a celebration of mesmerizing styles! Explore the collection in-store and online. 341.6k

Followers / Subscribers 125.4k

Eng Rate 0.33%

Avg. Views 31.9k

Audience Authenticity 70%

Brand Collaboration

Aashirvaad Svasti Ghee

@aashirvaadsvastighee

Ajio Luxe

@ajioluxe

ALONGE

@alongeofficial

Apollo Hospitals, Chennai

@apollo_chennai

Aqualens

@aqualens.in

Cottonworld

@cottonworldlive

Deyga® | Skincare & Haircare

@deyga_organics

Diadem

@diademstore.in

Audience by Gender

Male 30% · Female 60%

Audience Demographics

By City

Chennai Bengaluru

By Age

13-1710.0%

18-2425.0%

25-3440.0%

35-4415.0%

45+10.0%

15. N Asifa

@asifaartistry

N Asifa bridges the gap between everyday lifestyle content and elevated beauty aesthetics by focusing on enhancing natural features rather than altering them. Her work prioritizes soft, clean visuals that highlight product details with clarity and poise. This refined approach makes her an ideal partner for jewelry, cosmetics, and boutique fashion brands looking to showcase high-quality products through a grounded, approachable, and authentic lens.

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Top Performing Reels

Can’t take my eyes off our matching outfits❤️✨ 🪡Outfit : @zenoraofficial_ ❤️ Kanmani, my absolute favourite designer and more than a friend. I call her last minute and she has never said no. she sti... 5.5M Picnic date with Family❤️ Since we travel quite often, we usually try and pick up international baby products during our trips and honestly, it wasn’t easy to find the same options here in Chennai. ... 1.4M This look turned out so beautifully on her @pragyanagra went for a soft glam finish to complement her soft blue-pink lehenga and diamond jewellery.❤️ I kept the base light, dewy and skin-like, enhanc... 2.5M Starting this new year with my work and a beautiful cultural exchange ❤️✨ I wanted to try a proper South Indian look on a German beauty who came to visit India. 🇩🇪 x 🇮🇳 She was such a fun, kind, and ... 1.7M

Followers / Subscribers 353.5k

Eng Rate 10.94%

Avg. Views 683.3k

Audience Authenticity 0%

Brand Collaboration

Baby❤️Amoré

@babyamoreindia

Diadem

@diademstore.in

Vilva Jewels | 92.5 Silver Jewellery

@vilvajewels

ZENORA OFFICIAL

@zenoraofficial_

Audience by Gender

Male 0% · Female 0%

Audience Demographics

By City

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By Age

16. CHANDNI AYANI [bloggerchandni™️]

@bloggerchandnii

Chandni Ayani bridges the gap between polished commercial aesthetics and authentic daily lifestyle documentation. Her content utilizes clean, bright visuals to present products within relatable, domestic environments, ranging from gourmet food prep to casual fashion styling. This grounded approach makes her a natural partner for food, beverage, apparel, and home utility brands seeking to integrate their products into the realistic, aspirational routines of the modern Indian consumer.

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Wanna try pull up Cake? Got this goodies from @thebrowniestudio.official and I just loved it🎂 1.) Pull me up cake ( I just loved it🫶🏼) 2.) Assorted Brownie Box. 3.) Red velvet Cake Jar. 4.) Belgi... 42.1k See your weekend stories the way you lived them with the vivo S2’s stunning 1.5K Display with 3000 nits. #vivoS2 #vivoSseries #FriendsWeekendsNeverEnd #MyNewStory 326.8k What? Tovo serves Veg Dishes too😳 Tovo has revealed their veg signature dishes like: ✅Paneer Burger, pounder with cheese, it was so satisfyingly salty, and cheesy with paneer that is surprisingly fi... 53.9k You know people live the longest! ChennaiThe Park Chennai’s new 'Blue Zone' Gastronomy festival is inspired by five parts of the world…. The Blue Gastronomy, Culinary secrets of the World’s longest... 64.5k

Followers / Subscribers 116.7k

Eng Rate 2.64%

Avg. Views 246.1k

Audience Authenticity 75%

Brand Collaboration

Accord Metropolitan

@accordmetropolitan

Shree Anandhaas Sweets & Snacks

@anandhaas.sweets

Annapoorna Masalas & Spices

@annapoornamasala

EASY 2 WEAR

@e2wshop

Emma® India

@emma.mattress_india

Fabloe Fabrics

@fabloe.in

Haldiram's Snacks & Sweets

@haldirams_snacks

HOUSE OF SK (S.K.DESIGNS)

@houseofsk_

Audience by Gender

Male 30% · Female 60%

Audience Demographics

By City

Chennai Bangalore

By Age

13-1710.0%

18-2425.0%

25-3435.0%

35-4420.0%

45+10.0%

17. 𝐍𝐈𝐓𝐇𝐘𝐀𝐉𝐀

@nithyaja_

Nithyaja integrates fluid movement and rhythmic transitions into her lifestyle content, leveraging her background in dance to create dynamic, high-energy visuals. Her ability to blend polished choreography with authentic, everyday snippets offers a vibrant alternative to static product features. This unique fusion makes her an ideal partner for music, entertainment, and wellness brands looking to showcase products through motion rather than conventional, stationary storytelling.

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Top Performing Reels

Composed and sung by: @rahulsathuofficial 🎶🎙️ Lyrics by: @sneha_musixx_ ✍🏻 . . . @thinkindiecollective #ThinkMusic #ThinkIndie #RahulSathu #rossshhhhhhh #nithyaja #love #tamilcinena 1.1M #yaroo 🥹❤️🎶 . . Music/Singer - @rakhoo_ Lyrics - @vaisaghh Music producer - @6091music Directed by @amudhanpriyan . thinkindie @thinkmusicofficial . . . . . #rossshhhhhhh #nithyaja #love #tamilcin... 1.1M Trend incoming here’s my spin😋♥️ . . #AyngaranMusic #DivoMusic #PaalPappali #roshan_ 1.5M #UyirPathikaama #VaaVaathiyaar @musicsanthosh @lyricist_vivek #NalanKumarasamy @karthi_offl @krithi.shetty_official @studiogreen_official @thinkmusicofficial #ThinkMusic #rossshhhhhhh #nithyaja 926.9k

Followers / Subscribers 303.6k

Eng Rate 1.67%

Avg. Views 407.1k

Audience Authenticity 75%

Brand Collaboration

Dhathri

@dhathri.ayurveda

Divo Music

@divomusicofficial

Think Music Malayalam

@thinkmusicmalayalam

Think Music India

@thinkmusicofficial

Audience by Gender

Male 30% · Female 60%

Audience Demographics

By City

Chennai Madurai

By Age

13-1710.0%

18-2430.0%

25-3440.0%

35-4415.0%

45+5.0%

18. Uma Maheshwari

@amuma__amuma

Chennai Food Vlogger 📸 Lifestyle Influencer 💃 Travel Content ✈️ Entertainment Guaranteed 🤩⭐️ Dm for Collaboration & Promotions 👍🏻

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75’ Years Old ⭐️ Famous Coffee Brand Hidden Gem 💎 ☕️⭐️Cothas Coffee⭐️☕️ No. 1-B, Chitrakulam E St, Alamelu Manga Puram, Sankarapuram, Mylapore, Chennai, Tamil Nadu 600004 ☕️ Some brands serve co... 1.1M 🥳 Worlds Smallest KFC 🥳 Miniature Toy World 💕 Tag & Share with your Friends who Loves Kutty Toys 💕 🎉 Exclusively More than 1000 Collection 💸 Affordable price for miniatures 🚐 Free Shipping ✅ Around... 243.3k 😱💥1kg Dresses ₹999 only🚨 Trichy’s Biggest lifestyle expo💥 ✅ Wait What? Get 3 ladies apparels for 9₹ yes you heard it right Get branded ladies apparel’s @ 999/- per kg ✅ BUY 3kg ladies apparels and... 494.0k Most Powerful Diya with Positive Vibes 🪔 Your Wishes May come True 🪔 Follow: @amuma__amuma ⭐️ for more Videos Looking for a way to elevate the atmosphere in your home? Delta Agarbattis are the perfe... 137.7k

Followers / Subscribers 178.8k

Eng Rate 1.40%

Avg. Views 283.9k

Audience Authenticity 75%

Brand Collaboration

Fashion & lifestyle

@_xfactor_world_outlet

cothas_coffee

@cothas_coffee

currychiefofficial

@currychiefofficial

JuniorKuppanna | Kongu Cuisine #sogoodsokongu

@juniorkuppanna.india

MINIATURES SHOP

@miniaturesshop

The Indus Valley - India's No.1 Healthy Cookware Brand

@theindusvalley

Audience by Gender

Male 40% · Female 55%

Audience Demographics

By City

Chennai

By Age

13-1710.0%

18-2425.0%

25-3435.0%

35-4420.0%

45+10.0%

19. Kirti & Ifthi

@namma_ooru_couple

Handled by @her_dream_routine Married❤️ Chennai 🔁 Coimbatore எண்ணம் போல் தான் வாழ்க்கை! 🎭 Lifestyle | Fashion | Happy Singing | Chasing Sunsets✨

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Top Performing Reels

Okay ah?😜 @pleatedup ✨ My absolute favorite from @pleatedup that can be worn in multiple ways. Love the fit and quality. #tamil #love #couple #couplereels #maxi #drapedmaxi #drapedress #pleatedup ... 7.3M Sita Mahalakshmi✨ Wearing @fiorebymalar_ 🔥 📍 @elementsoneastcoast #tamil #movie #sitaramam #herdreamroutine #reels #reelsinstagram 2.1M That final movement🤣 @trucomfort_in Isn’t this the perfect gift for any mom-to-be? 😇 Experience the bliss of a restful night’s sleep during pregnancy with @trucomfort_in ‘s premium J shaped pillow ... 4.8M His final gesture😁💕 My midnight craving sorted trying healthy Millet Noodles from @somemorefoods_ 🙌🏽 For more details, contact 9965104555 📞 These noodles are made with millets and wheat flour with ... 3.1M

Followers / Subscribers 395.8k

Eng Rate 1.25%

Avg. Views 701.2k

Audience Authenticity 75%

Brand Collaboration

Aaranya® | Ethnic Fashion Brand | Premium Kanjivaram Silk Sarees

@aaranyasilks

AKIRA THE COUTURE

@akira_the_couture__

Shree Anandhaas Sweets & Snacks

@anandhaas.sweets

Ariel India

@ariel.india

Aswins sweets and snacks

@aswinssweets

B G Naidu Sweets

@b.g.naidu_sweets

Baana Nutrition

@baana_nutrition

Bosch Home Appliances

@boschhomein

Audience by Gender

Male 40% · Female 55%

Audience Demographics

By City

Chennai Coimbatore

By Age

13-1710.0%

18-2425.0%

25-3435.0%

35-4420.0%

45+10.0%

20. Dhanalakshmi Selvaraj

@_dhanaaaa

D’s digital diary 🌻 Lifestyle • Fashion • Travel Freelance Content Creator Chennai📍

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Top Performing Reels

Office GRWM ft. @brwn.in 🤎 Loved this minimal go to office/college look so much! The lip gloss was just a cherry on top 🫠✨Their cosmetic range looks super good on all skin tones especially on brown s... 60.1k Dancing is the happy fuel to your soul and you won't regret grooving a little 💃 Our gorgeous client @sadhanaaaa_22 all styled up in our best selling Purple Embroidered suit set in the perfect shades o... 36.1k Sometimes we need to give ourselves some knowledge about how to handle situations! Life is all about finding solutions. #herbaltea #pmsrelief #pcosteas #menopausewellness #turmerictea #cramprelief #s... 111.8k A sneak peek into the behind the scenes from our fun shoot of “Pichika” collection for Casa D’ Loom Onam Edit 2024 with an incredible team of creatives!!! : : : MUA- @makeover_by_reem Styling- @style... 3.0k

Followers / Subscribers 113.6k

Eng Rate 1.14%

Avg. Views 63.9k

Audience Authenticity 75%

Brand Collaboration

brwn pro-melanin care

@brwn.in

Audience by Gender

Male 30% · Female 60%

Audience Demographics

By City

Chennai

By Age

13-1710.0%

18-2430.0%

25-3440.0%

35-4415.0%

45+5.0%

Top lifestyle Influencers in Chennai on Instagram

Top 20 lifestyle Influencers in Chennai

1. Aruna Mucherla

2. Pallavi Susarla

3. Uma Ram | Blogger

4. Shamshad Begum

5. Nasiha ahmed كن ايجابيا 🇦🇪🇮🇳 🇱🇰🧿

6. Aishwarya Seetharaman

7. Rajisankar

8. Rakesh Solanki Lifestyle Content Creator

9. Swetha

10. 𝗖𝗛𝗔𝗡𝗗𝗡𝗜 𝗠𝗔𝗟𝗢𝗢(Chand)!

11. Masudha Taj ✨ Chennai Influencer

12. Richa Joshi

13. Krishnadhara Gunalan

14. Priyadarshini

15. N Asifa

16. CHANDNI AYANI [bloggerchandni™️]

17. 𝐍𝐈𝐓𝐇𝐘𝐀𝐉𝐀

18. Uma Maheshwari

19. Kirti & Ifthi

20. Dhanalakshmi Selvaraj

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