Top Instagram Reel Trends To Try In 2022

Top Instagram Reel Trends

As the competition is on the rise, marketers need to create engaging and entertaining content to grab the attention of their target audience. This way, they have the chance to stand out among the competitors putting the same effort. It has been observed that Instagram use has extensively increased over time for brand awareness in the form of Instagram reels particularly.

Instagram Reels are a feature that allows you to record and edit 15-second videos set to music. They are an Instagram Stories format that lets you show your creativity and personality in fun, bite-sized snippets. Instagram added the feature in August 2020, and it's been growing in popularity ever since.

With the launch of Reels, Instagram has become a great platform for people to showcase their creativity and skills. We've compiled some ideas below if you're looking for ways to get started with this new feature on your Instagram account! Try these top Instagram reel trends for an easy way into Instagram marketing.

Top Reel Trends On Instagram

Here we have listed the top reels trend in India and other Asian and European countries for better understanding. So let's dive straight into the Instagram reel trends 2022.

Audio-Only Reels.

While most reels have been video-based, some companies are starting to prefer audio-only reels. It could be because they don't have time to watch videos or want something more personal than just watching someone talk on a screen. The audio-only reel is a way to show off your voice-over talents without showing your face on the screen.

It is a great way to get work without putting yourself out there in the public eye. The audio-only reel allows you to be heard by potential clients without having to show up for the audition and risk rejection or embarrassment. You can practice this technique if you have a strong voice but have trouble getting hired because of your looks, or it can be used by someone who has already been successful in the industry and wants to keep their face private for personal reasons.

Food reels.

Food reels have been a huge trend on TikTok, and it's now making their way over to Instagram. Where people show off their cooking skills and make something delicious in 15 seconds or less. They're generally short clips of how a dish is made or how a restaurant looks from the inside. This reel trend helps people see what kind of food will be served at different restaurants without going there themselves.

Travel Reels.

Travel reels are a great way for people who love to travel to share their experiences with others. There are many different kinds of travel reels - you can film clips at beaches, mountains, or forests. No matter what kind of travel reel you do, make sure that it's relevant to its location!
People are more interested in travel reels as the beauty and nature you showcase through your travel journey resonates with their vibes.

Voice Over In Reels (VOIR).

VOIR stands for Voice Over In Reel when actors show off their skills by doing voice-overs while simultaneously showing their acting skills through facial expressions. The appropriate method to do this is with a voice-over reel using a platform like Voicemeter Banana.

A voice-over reel can also help you stand out from other visual storytellers and animators who are just showing off their work. Recruiters and casting directors have a lot of content coming their way every day. To differ from the rest of the people, you need to make your reel more dynamic by adding voice-overs. Voice-over reels are great because they help you showcase your talent and simultaneously promote your brand. Add a voice-over/narrative element to your reel to creatively portray your brand.

Text Overlays.

Text overlays are a great way to spice up your Instagram reel. It is where you take a video and add text over it to make it say something funny or grab attention. For example, many people put songs as their text overlays, creating a fun way to show off some singing or dancing skills! You can also utilize it to create memes or make jokes about popular topics on social media at that time.

There's so much potential for creativity with this one! There are many different kinds of text overlay styles - you can use emojis, block letters, or even use an animation app. Thus, whatever style you decide to use, make sure they're always relevant to your reel.


Transitions are often overlooked, but they can help make your reel feel more professional and polished. Of course, your transitions must match the type of work you're trying for, so make sure you know what kind of transitions are appropriate for each project before getting started! For example, if you're working on an animated project, try using an animated transition instead of one with pictures or text!

Use 2D/3D animation effects.

Animation is a great way to show off your acting skills because it lets you play with different emotions, characters, and scenarios without committing to any specific role or storyline. Plus, it's a fun way for recruiters and casting directors to understand how good you are at conveying complex emotions through your body language or facial expressions.

In addition, you can use 2D or 3D animation effects in your reels to add some flair and make them more dynamic than just still images.

Add Text/Graphics Over Footage Or Images.

Another popular reel trend is adding text/graphics over footage or images in reels so viewers can read about what you do without hearing it from someone else (like if you were narrating). It's also another way for people to learn more about you as an actor or model without sitting through an entire video of clips taken from work projects or headshots being shown off.

Transformation Reels.

Transformation reels are another great type of content you can create with Instagram's new feature. They allow you to show how much progress has been made on a certain project, whether it's something small like painting your nails or big like building an entire house from scratch! You can use these videos as inspiration for future projects as well.

Question and Answer Reels.

A Q&A reel is an easy way to connect with your audience. Be sure to choose a prompt that gives your followers a little insight into your life and ask fun and personal questions. Remember that the best conversation happens when you do more listening than talking. So, at the end of your Q&A reel, respond to as many comments as possible!

Fashion Trends.

Fashion trends are the perfect way to show off your creativity and individuality. And the great thing is that they keep changing, so there's always something new to try out—even if you are on a budget. This trend involves showing off your outfit of the day or showcasing different outfits from your wardrobe that you love and want to show your followers.

You can even take a few steps ahead by giving styling tips and ideas or doing a 'how-to' reel on what accessories you paired with each outfit.

Hairstyle Inspiration.

Hairstyle inspiration reels are one of the most popular reels on Instagram nowadays. This trend is great for those who want to show off the potential hairstyles you can do with natural hair. From braids to buns, there are endless possibilities!

In addition, this trend will be helpful for those who don't know how to style their hair when they want it done perfectly every time without spending money at a salon.

Life Hacks.

Showcase Your Skills & Knowledge With A Reel That Can Help People!
Creating a life hack reel is the appropriate way to show off your skills and knowledge. A life hack reel is a video that shows how you can solve problems or make things easier for people. It helps potential employers understand what you can do for them. These reels often include tips and tricks on solving common problems at home or the office.


Instagram Reels are back with a bang. After the immense popularity of TikTok, Instagram launched its version of a video-sharing platform called Reels. The Instagram Reel trends are now the talk of the town, and everyone is busy making their reels to share on social media to get more followers. It is a great way for businesses to showcase their products, services, and beautiful office culture through engaging videos in an entertaining way.

You can even post reels on your IG feed or stories and share the reels you have created on your IGTV channel. 

So what are you waiting for? Work smartly using these trending Instagram reels to increase your online presence and engage more.