India’s expanding fashion market keeps multiplying demand for styling advice, new outfits, wardrobe planners, GRWM, etc., in different niches like modern, ethnic, etc, to reach India’s fragmented markets.
And in this environment, female fashion influencers in India have become the main reference point to understand new trends, personalized taste, and seek recommendations.
On top of that, since fashion is a tactile category, customers need to see fabric, fit, and movement. Indian female fashion influencers fill this need through try-ons, close-up fabric shots, colour checks, drape tests, and short styling loops that show the same outfit in different forms, which provides colossal clarity.
Another profound reason is that in many Indian households, women remain primary decision-makers for clothing buys (i.e., self, family, gifting). Hence, these Indian female fashion Instagrammers fit perfectly into this decision-making pattern, which makes these influencers natural communicators, as their suggestions are trusted upon.
Over time, they have built tight-knit communities that turn to them for inspiration, styling tips, fit comparisons, long-form demonstrations, and guidance across budgets. Audiences trust their judgment because their content feels grounded in lived experiences. This trust gives them the ability to influence buying choices and shape decisions.
But what does this mean for fashion brands?
With such trust and an ability to influence audiences, fashion brands partner with these top female fashion Instagrammers in India to benefit from pre-framing how a product should be worn, which increases conversion and reduces returns. Not to mention, for new launches, store openings, and festival collections, these fashion creators amplify footfall and FOMO.
These top female fashion influencers in India attract the precise buyer segments brands want, and their styling content generates strong engagement, making it easier for brands to reach a highly relevant audience at lower CPMs and CPAs than many traditional channels.
Hence, the complete discovery → inspiration → purchase phase is mediated by female fashion creators in India
That being said, our top influencer marketing agency in India has compiled a list of the best Indian female fashion influencers on Instagram after thorough research for your brand to partner with.
Let’s explore.
List of the Best Female Fashion Instagrammers in India
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![Diipa Büller-Khosla]()
1. Diipa Büller-Khosla
Followers: 2.8 MEngagement Rate: 1.13%About the Creator:
Diipa is well-known for drawing from her Indian background while mixing global fashion sensibilities. Her fashion posts are complemented by discussions on beauty, self-acceptance, and wellness. She was among the first from South Asia to gain global recognition as a digital fashion influencer, breaking the mold of traditional “celebrity” fashion. Diipa shares her statement pieces and bold looks with her audiences.
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2. Komal Pandey
![Komal Pandey]()
Followers: 1.9 MEngagement Rate: 2.74%About the Creator:
Komal Pandey is one of the top female fashion influencers in India, known for her bold, creative, and experimental fashion pieces. Komal doesn’t shy away from trying out edgy or unconventional styles. On her feed, you’ll find everything from street-style and everyday wear to glam outfits, high-fashion photoshoots, and fashion-makeover posts. She also mixes styles, plays with colour, and challenges typical “safe” fashion norms.
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3. Shraddha Singh
![Shraddha Singh]()
Followers: 1.9 MEngagement Rate: 1.85%About the Creator:
Shraddha Singh balances comfort and style, like laid-back casual outfits like jumpers, jeans, and at other times shares polished, curated looks. She also shares ideas for styling that suit a global lifestyle but stay grounded in personal identity. She has worked with brands like Ted Baker, Pepe Jeans, and Wolford. During the festive season, she started a series called “Glow Through The Festive Season,” which gained a lot of traction.
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4. Kritika Khurana
![Kritika Khurana]()
Followers: 1.8 MEngagement Rate: 1.03%About the Creator:
Kritika Khurana, famously known as ‘That Boho Girl,’ is among the favourite female fashion influencers in India for youngsters and millennials alike. She shares outfit videos, styling tips, beauty & lifestyle content. Kritika’s style draws heavily from bohemian-inspired aesthetics, blending boho-chic vibes with modern, urban, and western styling, giving a unique flavour that’s both relaxed and fashionable. Also, she’s one of the first generation of female fashion creators in India who popularised OOTD.
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5. Jahanvi Choudhary
![Jahanvi Choudhary]()
Followers: 1.8 MEngagement Rate: 1.81%About the Creator:
Jahanvi Choudhary shares a mix of stylized fashion shots, everyday style, and trending looks. Her content seems made for broad appeal, i.e., fast-fashion, trendy wardrobes, and highlights of looks that match current social-media-fashion sensibilities. Jahanvi has worked with a lot of leading fashion brands like Head to Heels, Dyson, DKNY, New Balance, Chanel, etc.
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6. Ashi Khanna
![Ashi Khanna]()
Followers: 1.6 MEngagement Rate: 1.80%About the Creator:
Ashi Khanna is famous for sharing OOTD posts and fashion looks mixing casual, street, trendy, and “Instagram-style” outfits. She seems comfortable with a youthful, modern style, usually leaning toward looks that resonate with younger, social-media-savvy audiences. Ashi has worked with leading brands like Wella, Ahmed Al Maghribi Perfumes, L’Oreal Paris, and more.
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7. Shalini Chopra
![Shalini Chopra]()
Followers: 1.5 MEngagement Rate: 0.54%About the Creator:
Shalini Chopra, also known as ‘Style by Nature,’ has a style that is eclectic yet relatable. She mixes luxury and casual, high fashion and everyday wear, aiming to show that style doesn’t have to be exclusive or over-the-top. She has also received the Best Influencer South India Award. Some of the many fashion brands she has worked with are Schwarzkopf Professional, Love Beauty and Planet, Trends, etc.
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8. Rajvee Gandhi
![Rajvee Gandhi]()
Followers: 1.3 MEngagement Rate: 2.10%About the Creator:
Rajvee’s content revolves around fashion and style outfits, including casual looks, streetwear, and occasional, more dressed-up or glam outfits. She’s extremely versatile; on one hand, she’ll share everyday looks and street-style; on the other, traditional and ethnic outfits, and more dressed-up ensembles for events or festive occasions. Rajvee has bagged numerous awards in the fashion category, like the Power Fashion Creator Award (popular choice) by The Times of India, and Fashion Creator of the Year (challengers) Female by Exhibit Magazine.
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9. Masoom Minawala Mehta
![Masoom Minawala Mehta]()
Followers: 1.3 MEngagement Rate: 0.29%About the Creator:
Masoom Minawala Mehta is one of the top Indian female fashion influencers on Instagram, who was known as Miss Style Fiesta. She has appeared on lists like Forbes Asia’s 30 Under 30, and she’s highlighted in global lists of influential young women. Masoom’s style is a combination of luxury fashion, Indian sensibility, and global aesthetics. She also shares stories of fashion weeks and festival appearances she attends.
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10. Insha Ghaii Kalra
![Insha Ghaii Kalra]()
Followers: 730kEngagement Rate: 0.89%About the Creator:
Insha Ghaii Kalra is one of the leading female fashion Instagrammers in India, who is known for sharing OOTD looks, styled content, and fashion-forward shoots. She shares western wear, casual street-style, Indo-Western looks, and fashion that’s suitable for urban, young audiences. Her style is more defined as casual and chic. She has worked with international brands like L’Oreal and more.
Bottom Line
These top Indian female fashion content creators share outfit ideas, styling tips, personalized recommendations, direct links to outfits, and whatnot, which has led to a community of fashion-interested audiences and now fashion brands are seeking to partner with these top female fashion influencers in India to gain access to such a high-intent audience for better product placement.
