Instagram Subscription: What Is It and How Does It Work?

  • Posted On : 2023-04-05
Instagram Subscription: What Is It and How Does It Work

To meet the needs and demands of their users, social media platforms are constantly evolving and introducing new features. Instagram, for example, has transformed the way we share and consume visual content. Instagram has become a hub for creators, businesses, and influencers to showcase their talent and grow their brands, with over a billion active users.

The subscription model, which allows creators and businesses to monetize their content and offer exclusive perks to their loyal followers, is one of Instagram's most recent features. This feature has given content creators new ways to showcase their unique talents and engage with their followers in a more personalized manner.

Instagram subscription enable creators to generate recurring monthly revenue from subscriptions by providing their communities with exclusive content and experiences.

In this article, we will look in depth at the Instagram subscription feature and discuss how content creators and businesses can use it to grow their brands and increase engagement on their accounts. We will draw inspiration from real-world examples and investigate strategies for making the most of this feature. So, let's get started!

What are Instagram Subscriptions?

What are Instagram Subscriptions?

A new way for Instagram users to support their favorite content creators and companies is through subscriptions. Instagram now supports subscriptions, allowing users to charge their followers a monthly fee in exchange for access to premium content like behind-the-scenes videos, how-to guides, and individual forums.

Only those who have subscribed to the Instagram account can view the private photos and videos. Once a subscriber, that person's payment method on file will be charged monthly until the subscriber cancels. In addition, subscribers will be able to wear a unique badge that identifies them as contributing members.

Check out Don Allen's (@donalleniiaccount) to see the Instagram Subscription in action.

Don Allen works as a consultant and content creator for top AR, AI, and Web3 marketing firms.

What is the use of Instagram Subscriptions?

Instagram subscriptions are a game-changer for businesses and creators on the platform. Here are some of the reasons why:

Monetize Your Content

For creators and businesses, Instagram subscriptions offer a new way to monetize their content. By charging a monthly fee, users can earn a steady stream of income from their followers. This is particularly useful for those who create premium content, such as courses or personalized coaching.

Build a community

Instagram subscriptions also allow you to build a community of paying subscribers. These subscribers are likely to be your most loyal and engaged followers, as they are willing to pay for access to your content. This can create a sense of exclusivity and belong among your subscribers.

Create Exclusive Content

With Instagram subscriptions, you can create exclusive content that is only available to paying subscribers. This can include behind-the-scenes footage, tutorials, or personalized advice. By offering exclusive content, you can differentiate yourself from other creators and businesses on the platform.

Increase Engagement

Instagram subscriptions can also increase engagement on your account. By offering exclusive content to your subscribers, you can encourage them to interact with your posts and engage with your brand. This can lead to more likes, comments, and shares, which can help increase your visibility on the platform.

Grow Your Brand

Finally, Instagram subscriptions can help you grow your brand. By offering exclusive content and building a community of loyal subscribers, you can increase your visibility on the platform and attract new followers. This might assist you in reaching new audiences and growing your brand.

Exclusive Instagram Subscriptions Features

Subscriber badges, Subscriber Stories, and Subscriber Live were the three main features announced for the release of Instagram Subscriptions.

Over time, however, they've added some features that will make Instagram a more robust platform for community development.

So, let's delve deeply into the inner workings of Instagram's subscription features.

1. Subscriber Badges

Subscriber Badges

A purple badge will appear next to a follower's name when they sign up for your content.

The badges will appear when your subscribers leave a comment or send you a direct message.

Subscriber badges assist Instagram creators in determining which of their followers have agreed to receive their posts. It allows you to stand out in the comments and direct messages as a follower, which means the creator will pay more attention to you.

2. Subscriber Lives and Stories

Subscriber Lives and Stories

Subscribers Lives allows you to create live streams that only your subscribers will be able to see. When you go live, your paying subscribers will be able to watch your live broadcast.

Subscriber Live is useful since it allows you to create content and communicate with your audience in real time.

You can talk to individuals in your region and answer their questions during the live broadcast, which will help you get to know them better.

Subscriber Stories, on the other hand, allows you to confine the "stories" content to a small number of your subscribed community members.

When using the feature to post exclusive tales, click on the purple circle to limit the content to only your subscribed community.

3. Subscriber Chats

Subscriber Chats

You must interact with your members in order to build a successful community. Chats are the finest way to connect one-on-one with your users, where you may offer assistance, answer a few questions, and perhaps create a friendship.

Subscriber Chats are a premium feature available with Instagram Subscriptions.

This tool allows you to create private conversations where you may communicate to up to 30 subscribers in real time, debate subjects of interest, and even share your finest life hacks or gather your subscribers.

4. Exclusive Posts and Reels

Exclusive Posts and Reels

You can use this tool to share ongoing material with your followers. Unlike stories, which only remain for 24 hours, posts and reels let you contribute content that lasts longer, allowing you to provide value.

5. Subscriber Home

Subscriber Home

This feature enables you to create a dedicated tab on your profile that will act as your home for all of your subscription items.

Subscriber Home provides immediate value to clients by providing them with a collection of unique material as soon as they join your club.

How to Use Instagram Subscriptions

And, now that you understand the significance of Instagram subscribers, let's look at how you can leverage this tool to grow your brand.

Define Your Niche

The first step in using Instagram subscriptions is to define your niche. Who is your target audience and what kind of material do you produce? By defining your niche, you can create content that is tailored to the needs and interests of your subscribers.

Create Exclusive Content

Once you’ve defined your niche, you can start creating exclusive content for your subscribers. This can include behind-the-scenes footage, tutorials, or personalized advice. The key is to offer content that is not available on your public Instagram account, and that provides value to your subscribers.

Set a Subscription Price

Next, you need to set a subscription price for your content. The price should reflect the value of the content you’re offering and be competitive with other creators in your niche. You can also experiment with different prices to see what works best for your audience.

Promote Your Subscriptions

It's time to advertise your memberships after you've generated your special content and determined your subscription fee.

Here are some techniques for increasing Instagram subscriptions:

Use Instagram Stories:

Instagram Stories are a great way to promote your subscriptions. You can create short videos or images that showcase your exclusive content and encourage your followers to subscribe.

Use Instagram Live:

Instagram Live is another great way to promote your subscriptions. You can use live video to give your followers a sneak peek at your exclusive content and encourage them to subscribe.

Collaborate with other creators:

Collaborating with other creators in your niche is a great way to reach new audiences and promote your subscriptions. You can create joint content or shout each other out on your Instagram accounts.

Use Hashtags:

Hashtags are an excellent technique to promote your Instagram account. To attract new followers and promote your material, you might use hashtags and subscriptions relating to your niche.

Use Instagram Ads:

Instagram ads are a paid way to promote your content. You can create ads that target your ideal audience and encourage them to subscribe to your exclusive content.

Engage with Your Subscribers

It's critical to engage with your subscribers after they've subscribed to your special material. Reply to their comments and queries to foster a sense of community among your followers. This will help to establish loyalty and persuade your subscribers to pay for your material in the future.

How Will You Get Paid For Your Subscriptions?

How Will You Get Paid For Your Subscriptions

You need to create a payment account if you haven't already. Your payout account will be credited with all earnings from badges, subscriptions, affiliate links, and bonuses.

You may access and download payments and invoices from the preceding two to three months in your business dashboard. All earnings for a particular month are itemized and invoiced; after you've reached $100 in earnings, you'll be paid. Finally, depending on your bank, payments can take 1 to 7 business days.

Prior to delving into the Instagram subscription feature, it is recommended to check the Instagram payout terms as there may be exceptions.


Instagram subscriptions give creators and businesses a new method to monetise their content and expand their brands. You may enhance interaction on your account and reach new audiences by providing exclusive content and cultivating a community of dedicated followers.

To get the most out of Instagram subscriptions, define your niche, develop exclusive content, set a subscription price, market your subscriptions, and communicate with your subscribers.

Like with each new Instagram feature, it's critical to keep up with the newest trends and best practices. You can use Instagram subscriptions to expand your brand and reach new audiences by keeping an eye on what other creators and businesses are doing and experimenting with different techniques.


Subscriptions are available in practically every country. Sadly, Subscriptions are not currently available in all countries.

Subscriptions are not available in the following countries:

1. Cuba (CU) (CU)
2. Iran (IR) (IR)
3. Ukraine
4. Korea, North (KP)
5. Syria (SY) (SY)

Subscription costs range from $0.99 to $1.99, $2.99 to $4.99, and $9.99 to $99.99. It is critical to examine the type of information you will deliver, your goals, and the type of followers you desire.

The pricing for Instagram Subscriptions is decided by the content producer and might vary based on the type of material being delivered. Instagram charges a tiny commission of roughly 30% on each membership payment.

Indeed, small creators can use the feature in India.

Even though, a subscriber has the option to cancel their subscription at any moment before the conclusion of the current billing cycle. Under the settings for their channel, creators have the option to turn on or turn off the subscription button.

Yes, you can cancel your Instagram Subscription at any time. To cancel your subscription, go to your Instagram profile, click on the three horizontal lines in the top right corner, select "Settings," then "Payments," and then "Subscriptions." From there, you can manage and cancel your subscriptions.

The content supplied through the subscription is determined by the content producer and can vary depending on the sort of content provided. Some producers may provide access to behind-the-scenes information or specialized guidance, while others may provide exclusive images, videos, or live streams. Non-subscribers often do not have access to the content provided with the subscription.